Overview
Part-time Marketing Assistant Jobs in Saint Helena Island, SC at Dataw Island
Overview:
The Social Media & Communications Coordinator will develop and implement social media strategies to enhance our client’s online presence and engage with their target audience. This role offers the opportunity to work in a fast-paced environment and significantly impact our digital marketing, communications, and performance analytics efforts.
In addition to creative and community-focused responsibilities, this role includes light financial and data analysis to support decision-making and campaign optimization.
General Responsibilities:
Create and curate engaging content for various social media platforms, including Facebook, Instagram, LinkedIn, and others
Develop and implement social media campaigns to increase brand awareness and drive traffic to our website
Propose real-time content based on social media trends and relevant conversations
Monitor and analyze social media metrics (engagement, reach, CTR, impressions) to assess performance and optimize campaigns
Assist with preparing monthly performance reports and dashboards, including KPIs and ROI analysis
Track paid social campaign budgets, monitor spend, and support reporting on cost-per-click (CPC), return on ad spend (ROAS), and customer acquisition costs (CAC)
Coordinate communication efforts and ensure consistency across channels
Engage with followers, respond to comments and messages in a timely and brand-aligned manner
Stay current on social media trends, tools, and best practices to improve strategies
Conduct QA reviews of brand visuals and messaging across digital touchpoints
Provide real-time social coverage for client-hosted events
Support the crisis management process from social and communications perspectives
Conduct competitive analysis to identify opportunities for growth
What You Bring
Proven experience as a Social Media Coordinator or similar role
Strong understanding of social media platforms, analytics tools, and audience engagement strategies
Excellent written and verbal communication skills in English and Spanish
Creative thinking and the ability to generate innovative content ideas
Strong organizational skills and the ability to manage multiple projects simultaneously
Ability to set and implement social media and communication campaigns aligned with strategic goals
Comfort working with data, building reports, and presenting insights to internal or client teams
Familiarity with digital marketing metrics and basic budget tracking
Experience using tools like Google Analytics, Meta Ads Manager, or Sprout Social (preferred)
Knowledge of paid media strategy and performance reporting is a plus
Required Experience
Minimum of 2 years of industry experience in a creative agency, digital marketing firm, or consulting environment
At least 2 years managing social media platforms and building community engagement
Advanced knowledge of platforms including Facebook, Instagram, LinkedIn, YouTube, web content, and blogs
Hands-on experience with publishing tools, social listening platforms, and basic performance dashboards
Exposure to basic financial analysis, media budget tracking, or marketing data interpretation (preferred but not required)
Excel / Google Sheets (vlookups, pivot tables, charts)
To Apply:
Please include your resume and portfolio with samples of recent digital work, including content pieces and/or campaign performance snapshots.
We are an Equal Opportunity Employer.
Title: Part-time Marketing Assistant
Company: Dataw Island
Location: Saint Helena Island, SC
