Overview
Partner Marketing Manager Jobs in United States at GoCanvas
Title: Partner Marketing Manager
Company: GoCanvas
Location: United States
The Role,Partner Marketing ManagerAs thePartner Marketing Manager,you will be instrumental in building and managing our new channel program, aimed at expanding our reach through strategic reseller partnerships. Your expertise will drive the creation and execution of marketing strategies tailored to our partners, ensuring alignment with our company’s growth objectives and enhancing our market presence.
What you will do:
Design and implement a comprehensive channel program that attracts new resellers and supports existing partnerships
Develop and manage go-to-market strategies for channel partners, including co-branded campaigns, joint events, and targeted promotions
Oversee the allocation and utilization of marketing development funds, ensuring they are used effectively to maximize ROI
Collaborate with sales and product teams to align channel strategies with overall business objectives
Create and distribute marketing toolkits to partners, ensuring they have the necessary resources and training to successfully market and sell our products
Maintain regular communication with partners to gather feedback, optimize support, and adjust marketing strategies as needed
Measure and report on the performance of channel marketing activities, adjusting strategies to improve partner engagement and sales outcomes
Lead cross-functional teams to support channel marketing initiatives
What Makes This Role Unique:
Strategic Development: You will have the opportunity to shape the direction of the new channel program, creating significant impacts on the company’s expansion
Partner Engagement: Direct interaction and relationship management with key business partners, providing a blend of strategic oversight and operational management
Cross-functional Influence: Collaborate with various internal teams, offering a chance to influence and integrate broad company objectives with channel strategies
What You Bring:
Proven experience in partner/channel marketing within a B2B SaaS environment
Strong understanding of channel dynamics and partner ecosystems
Experience in managing marketing development funds and measuring the impact of partner marketing activities
Excellent communication and relationship-building skills, with the ability to engage and influence partners and internal teams
Strong project management skills, with a proven ability to manage multiple projects and stakeholders in a dynamic environment
What GoCanvas Brings:
We believe hiring the right people is THE most important thing we do. We take our values seriously and look for these traits in everyone we hire: Empathy, Customer-Obsessed, Authenticity, Impactful, Team Player and Cheeky/Fun Loving. We believe in giving people the freedom to work, but staying inspired by their important metrics, to think and act like owners of our business. We provide a remote-first environment that allows for innovation and creativity and a chance for individuals passionate about their role to have fun at work!
While we believe culture trumps perks, we are also proud to provide a comprehensive benefits package designed to meet our team members’ needs and truly invest in you with:
13 Company-Paid Holidays
Medical Insurance (where the Employee Only level of coverage is free!)
Dental and Vision Insurance with employer contribution
Health Savings or Flexible Spending Account depending upon your medical plan selection
Basic Term Life Insurance a…
