Overview
Partnerships and Marketing Manager Jobs in Saint Paul, MN at Innovative Surface Technologies, Inc.
Job Description
Are you passionate about digital marketing, adept at problem-solving, and eager to stay ahead of the curve with AI and design tools? Join Zarifa USA as our Digital Marketing & Customer Engagement Specialist, where you’ll blend creative marketing skills, technical know-how, and customer support expertise to help us continue leading in the wellness industry.
In this role, you will:
Engage directly with customers, ensuring top-tier service and brand loyalty
Leverage AI-driven strategies to streamline and enhance our content, visuals, and customer outreach
Show off your Adobe Creative Suite prowess—especially Photoshop—to produce eye-catching and impactful marketing materials
Drive organic growth with fresh SEO-optimized content and data-driven website improvements
If you love finding innovative solutions, excel at balancing multiple projects, and thrive on learning new technologies, this could be the perfect opportunity for you!
Key Responsibilities1. Customer Engagement
Communicate promptly and professionally with customers via email, phone, and live chat
Resolve customer concerns, suggest relevant products, and nurture positive relationships
Track common inquiries to improve our product offerings and user experience
2. Content Creation
Produce 5 new SEO-optimized articles weekly to boost traffic and brand visibility
Refresh and optimize 10 existing articles weekly, ensuring accuracy, readability, and keyword relevance
Utilize AI tools to enhance written content and brainstorm topics, maintaining a consistent brand tone
Develop compelling social media content (images, captions, and campaigns) to drive engagement
3. Website Management
Update and maintain our website—from product pages to landing pages—for a seamless user experience
Enhance design elements with your Photoshop skills, ensuring images are optimized and visually appealing
Troubleshoot technical issues and collaborate with developers for continuous improvements
4. Email Marketing
Segment customer lists and craft targeted campaigns that resonate with each audience group
Write compelling copy for promotions, newsletters, and automated email flows
Analyze campaign metrics to optimize email performance and boost conversions
5. SEO and Analytics
Conduct keyword research using tools like Surfer SEO to identify high-impact content opportunities
Monitor website traffic and marketing performance to refine strategies and increase ROI
Stay updated on SEO best practices, emerging trends, and competitive insights
Work Schedule
Full-time, Monday through Friday, 9:00 AM – 5:00 PM
8 paid hours per day, including lunches and breaks
Key Qualifications
2+ years in digital marketing, content creation, or customer engagement
Proficiency in Adobe Creative Suite, especially Photoshop (experience in Canva is a plus)
Comfort with AI tools for writing, content ideation, and graphic generation
Basic HTML knowledge for website updates; Shopify experience preferred
Strong writing skills, including SEO-optimized copy
Excellent communication and interpersonal skills for customer support and team collaboration
Analytical mindset, with experience using data to inform decisions
Self-driven problem-solver, eager to learn and tackle new challenges
Preferred Skills
Familiarity with HSA/FSA-eligible products or wellness industry trends
Experience using AI writing tools to streamline content creation
Knowledge of Klaviyo, Affirm, or similar e-commerce platforms
Compensation and Benefits
Flexible schedule with potential remote or hybrid work options
Professional growth opportunities within a rapidly evolving market
Employee discounts on Zarifa USA products
Collaborative, tech-forward environment that encourages learning and experimentation
Why Zarifa USA?
At Zarifa USA, we’re committed to helping people live healthier, more relaxed lives—and we bring that same philosophy to our team culture. We value innovation, creativity, and a can-do attitude. When you join us, you’ll have the chance to build your skill set using cutting-edge tools and industry-best practices, all while making a direct impact on our customers’ well-being.
Ready to Elevate Your Career?
Submit your resume, portfolio, and a brief introduction showcasing your problem-solving abilities and design/AI experience. We look forward to meeting you!
Zarifa USA is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Job Type: Full-time
Pay: $22.00 – $26.00 per hour
Expected hours: 40 per week
Benefits:
Health insurance
Schedule:
8 hour shift
Day shift
Monday to Friday
Ability to Commute:
Salt Lake City, UT 84123 (Required)
Work Location: In person
Title: Partnerships and Marketing Manager
Company: Innovative Surface Technologies, Inc.
Location: Saint Paul, MN
