Overview
Patient Access Marketing Associate Director- Rare Disease Jobs in Deerfield, Illinois, USA at Amgen SA
Location:Deerfield, IL
Job Title:Associate Director, Patient Access Marketing
Reports To:Director, Patient Access Marketing
Function:Rare Disease Business Unit (RDBU) Patient Access
Job Type:Regular/Full-Time
Position Summary:
This position will provide digital marketingleadershipoversight for Patient Access Marketing programs that drive enrollment into the Amgen By Your Side program (RDBU Patient Support Program), onboard patients to their medication and drive adherence throughout their treatment. This role will also provide patient access marketing partnership for the Ultra-Rare Medicines portfolio (PROCYSBI, ACTIMMUNE, RAVICTI, BUPHENYL).
Responsibilities:
Digital marketing lead for Patient Access Marketing, partnering with Systems Business Owner role to ensure marketing initiatives are effectively implemented and included as part of the enterprise technology plan, including system enhancements to support marketing initiatives.
Drive strategy and development/ongoing maintenance of the Amgen By Your Side website to include content development, database integration, alignment with brand website ecosystems, and development of new features and functionality, including new enrollment pathways into Amgen By Your Side.
Drive strategy and development of patient enrollment, initiation and adherence programs designed to motivate and drive behavior change, including mobile messaging platforms and digital patient engagement tools.
Drive strategy and development of patient services enterprise multi-channelcommunicationprograms (e.g. Open Enrollment, Government Payor updates, etc.) working with cross-functional partners including patient services, government affairs, value & access and communications.
Partner with the Ultra-Rare patient services and brand teams to support programs for patient adherence andpreventionof discontinuation.
Support and maintain the Amgen By Your Side brand identity and core messages, driving consistency in how support programs are positioned and discussed internally and externally.
Work closely with brand marketing teams to compliantly develop and integrate the patient services narrative into the brand narrative.
Define, monitor and report on KPIs related to patient services marketing programs.
Collaborate with Patient Access Marketingleadershipto develop strategic marketing plans as input into the brand-specific annual planning process.
Manage budget, evaluate cost effectiveness of spend and ensure appropriate allocation of resources.
Work closely, with regulatory, legal and medical affairs on program and content development and to manage tactics through the MAC process.
Manage at least 1 direct report.
Qualifications and
Skills Required:
Bachelor’s degree in business or related field. MBA a plus.
7+ years of relevant work experience managing patient or consumer digital marketing preferred.
7+ years of marketing experience required with a preference for relevant healthcare marketing and/or pharmaceutical/advertising/communications agency experience.
Demonstrated experience with leading and implementing technology that contributes directly to business needs and goals.
Innovationfocused mindset- curious about new technologies and discovering new ways to reach patients and improve internal processes.
Demonstrated strongleadershipskills to manage cross-functional partners, agency relationships and agency deliverables, as well as the ability to collaborate effectively and influence without authority.
Abili…
Title: Patient Access Marketing Associate Director- Rare Disease
Company: Amgen SA
Location: Deerfield, Illinois, USA
Category: Marketing / Advertising / PR, Healthcare
