Overview
Payments Product Marketing Director-Technology & Innovation Jobs in Jersey City, NJ at JPMorganChase
Job Purpose: The Content & Media Relations Manager will lead the development and execution of integrated marketing and media strategies, including content creation, media campaigns, and stakeholder relationships. This role involves collaborating with the global organization to develop and adapt materials for the US market while managing relationships with media partners, influencers, and key opinion leaders.
ESSENTIAL JOB FUNCTIONS:
Content & Creative Development
Lead the development and production of marketing content, including photoshoots, videos, and written materials
Write and oversee product and brand copy, coordinating with external copywriting suppliers when needed
Manage the production process for marketing content, ensuring high quality and alignment with brand guidelines
Develop and maintain a content calendar to ensure timely delivery of marketing materials
Media & Communications
Plan, implement, and analyze media campaigns to enhance brand visibility
Build and maintain relationships with media partners, influencers, and key opinion leaders
Monitor media coverage and prepare comprehensive activity reports
Manage media inquiries and coordinate interviews with company representatives
Maintain reporting system on Testing & Evaluation guns loaned for review, tracking media outcomes
Maintain and update the company’s social media channels and website
Strategic & Collaborative Responsibilities
Collaborate with the global organization to adapt marketing materials for the US market
Lead initiatives that will be adopted by the global organization
Coordinate with internal teams and external vendors to execute marketing campaigns
Analyze the effectiveness of marketing content and campaigns, providing insights for improvement
Ensure consistency in messaging and branding across all marketing materials
Industry-Specific Requirements
Demonstrate thorough understanding of firearm mechanics, operations, and safety protocol
Show proficiency in industry-standard terminology and nomenclature
Enthusiastically represent firearms products without ethical conflict for law enforcement, self-defense, competition, and hunting purposes (both subsistence and trophy)
Professional Standards
Maintain personal and professional networks appropriate for the position
Complete required paperwork accurately and timely
Maintain regular attendance and punctuality
Keep work area clean and organized
Support departmental colleagues as needed
Adhere to company policies and procedures
Complete other tasks as assigned by supervisor
To perform this job successfully, you must be able to perform each essential job function satisfactorily. The requirements listed below represent the knowledge, skill, and ability required.
Education
Bachelor’s degree in communications, marketing, public relations, or equivalent experience in place of a degree.
Required Experience & Skills
Minimum 3 years of experience in marketing, media relations, or content development
Demonstrated expertise in firearms, ammunition, and accessories, including technical understanding and safety protocols
Exceptional written and verbal communication skills in English
Proven experience in content creation, including photoshoots and video production
Demonstrated success in media relations and influencer relationship management
Strong project management skills with ability to handle multiple priorities
Proficiency in:
Adobe Creative Suite
Microsoft Office Suite (Outlook, Word, Excel, PowerPoint)
Social media management platforms
Digital marketing tools
Proven analytical skills with ability to interpret media and marketing data
Strong attention to detail and organizational capabilities
Ability to work effectively with global teams and adapt materials for different markets
Preferred Experience & Skills
Firearms industry experience at retail, distribution, or brand level
Experience managing cross-functional teams
Advanced data analysis capabilities
Relevant industry certifications
Multilingual abilities is a plus
Knowledge of media monitoring tools and techniques
Supervisory Responsibilities
None
Travel Requirements
Regular travel is up to 25%, domestically and internationally
Additional Eligibility Requirements
Must be at least 18 years old.
Ability to legally possess firearms under applicable laws.
Must know basic firearms safety.
Ability to pass a criminal background test and drug test.
Ability to work overtime when required.
PHYSICAL REQUIREMENTS & WORKING CONDITIONS:
The following are the physical requirements of this position, which all workers filling the position must be able to do or withstand each day:
Light work: Exerting up to 20 pounds of force occasionally, and up to 10 pounds of force frequently, and a negligible amount of force constantly to move objects.
Vision: The worker is required to have close visual acuity to perform an activity such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal; extensive reading; Ability to see color.
Stooping: Bending body downward and forward by bending spine at the waist.
Kneeling: Bending legs at knee to come to a rest on knee or knees.
Crouching: Bending the body downward and forward by bending leg and spine.
Reaching: Extending hand(s) and arm(s) in any direction.
Standing: Remaining upright on the feet, particularly for sustained periods of time.
Walking: Moving about on foot to accomplish tasks, particularly for long distances or moving from one work site to another.
Pushing: Using upper extremities to press against something with steady force in order to thrust forward, downward or outward.
Pulling: Using upper extremities to exert force in order to draw, drag, haul or tug objects in a sustained motion.
Lifting: Raising objects from a lower to a higher position or moving objects horizontally from position to position.
Fingering: Picking, pinching, typing or otherwise working, primarily with fingers.
Grasping: Applying pressure to an object with the fingers and palm.
Feeling: Perceiving attributes of objects, such as size, shape, temperature or texture by touching with skin, particularly that of fingertips.
Talking: Expressing or exchanging ideas by means of the spoken word; those activities where detailed or important spoken instructions must be conveyed to other workers accurately, loudly, or quickly.
Hearing: Perceiving the nature of sounds at normal speaking levels with or without correction, and having the ability to receive detailed information through oral communication, and making fine discriminations in sound.
Repetitive motions: Making substantial movements of the wrists, hands, and/or fingers.
The worker is subject to atmospheric conditions: One or more of the following conditions that affect the respiratory system of the skin: Fumes, odors, dusts, mists, or gases.
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Title: Payments Product Marketing Director-Technology & Innovation
Company: JPMorganChase
Location: Jersey City, NJ
