Performance Marketing Executive

Overview

Performance Marketing Executive Jobs in Dubai, UAE/Dubai at Binghatti

Job Responsibilities:

Develop and implement performance marketing strategies across various digital channels, including but not limited to search engine marketing (SEM), display advertising, paid social media, affiliate marketing, and email marketing. Formulate media plans in response to the latest audience figures and historical campaign data, be it on Google Network, Facebook, Twitter, Linked In, 3rd Party Publications, etc. Conduct thorough market research and analysis to identify target audience segments and develop customer personas.

Strategize, plan, and execute Creative Strategy for all digital marketing channels; identify creative optimizations. Own end-to-end execution of digital marketing campaigns while liaising across functions – Creative, Product, Analytics, Categories, and Tech. Work cross-departmentally to align campaign strategies and goals across the organization. Manage Digital Media Buys for campaigns to optimize spends to meet targets. Measure KPIs on every campaign and report regularly.

Develop integrated digital media strategies. Optimize digital advertising campaigns to maximize key performance indicators (KPIs), such as Cost per lead (CPL), click-through rates (CTR), conversion rates, and return on ad spend (ROAS). Monitor and analyze campaign performance using data analytics tools, provide actionable insights, and make data-driven recommendations for

continuous improvement

. Collaborate with

cross-functional teams

, including creative, content, and development teams, to ensure effective execution of campaigns and maintain brand consistency.

Prepare regular reports on campaign performance, budget utilization, and ROI for management review. Stay up to date with the latest industry trends, emerging technologies, and best practices in performance marketing, and implement them into marketing strategies.  Requirements:

Excellent spoken and written English

communication skills

. Arabic

communication skills

are highly preferred. A university degree in Marketing, Communications, or Business. Expertise in Search Engine

Optimization

(SEO), Search Engine Marketing (SEM), and Social Media Marketing concepts. Strong experience in creating and optimizing campaigns on Google, Facebook, Snapchat, Linked In, Twitter, and Tik Tok. Strong analytical, reporting, and

communication skills

. Prior knowledge of Marketing Automation.

Prior knowledge and expertise in Web development. Technical knowledge of creating reporting dashboards.  Interview Requirements:

Two successful digital campaign case studies (Campaign preparation, Execution on digital platforms,

Optimization

& Reporting). Submit references of Digital reporting dashboards created in previous roles.  #J-18808-Ljbffr

Title: Performance Marketing Executive

Company: Binghatti

Location: Dubai, UAE/Dubai

Category: Marketing / Advertising / PR, IT/Tech