Overview
Performance Marketing Manager Jobs in Berlin, New Hampshire, USA at Careers at Eucalyptus
Eucalyptus
(or ‘Euc’ for short) is an Australian founded digital healthcare company that is on a mission to solve the world’s biggest healthcare challenges – think fertility, and behavioural change around chronic conditions such as weight loss, diabetes, and mental health.
Founded in Australia in 2019, we have now helped over 500K patients globally by combining technology, design and operational excellence to help patients access the best clinical support when they need it – wherever they are.
Our 5 clinics (Juniper, Pilot, Kin, Software, & Compound) focus heavily on personalising the experience for different demographics and are powered by a growing team across 5 countries (Australia, UK, Germany, Japan, and the Philippines).
We’ve raised over AUD $160M in funding from Aussie and Silicon Valley investors who were early backers of Uber, Canva and Air Bnb. With plans to launch into several more markets, offline channels, and tackle new conditions.
We’re looking to continue building our team of executional weapons who are passionate about healthcare, aren’t afraid to work hard, and invest in others through direct and honest feedback. This approach enables us to make the most
impactful
changes to improve the health of millions of patients globally.
About the role (What you’ll be doing)
We are seeking an exceptional
Performance Marketing Manager
to support our growth in Germany. We believe that a powerful blend of data and creativity fuels a successful growth engine; therefore, the ideal candidate will have a strong background in Performance Marketing, experience working in creative cycles and a passion for finding creative ways to grab attention across a variety of mediums.
Since our German market is still in its infant shoes with
exciting
growth plans over the next year, you will play an important role in shaping the team, culture and patient offering.
As the
Performance Marketing Manager
, you will:
Manage and optimise paid media campaigns for Facebook, Google Search (and more, wherever we need to be, we’ll be)
Establish a test-measure-learn feedback loop with our creative team to drive consistent ad improvements.
Maintain a weekly reporting cadence to share performance metrics and insights to the wider acquisition team.
Find the highest impact levers between creative, targeting, post-click experience or algorithmic optimisations and execute on the changes.
Test, test, test: run A/B tests to improve different parts of the funnel and improve conversation rates
Leverage data, patient insights, and industry trends to write and manage creative briefs
Identify Lifecycle journey opportunities to improve conversion metrics and execute on optimisation recommendations from new logic and segmentation, to different content angles
Stay on top of industry best practice across channel and creative, and promote best-in-class performance marketing methodology within the company
Support on other relevant strategic projects that may or may not come up
About you (Who you are)
Essentials
2-3+ years experience in a performance marketing role or similar
German-native speaker
Experience running efficient paid media campaigns across Meta, Google, You Tube
Proven track recordof growing conversion volume within CAC targets
Experience collaborating with creative teams to …
Title: Performance Marketing Manager
Company: Careers at Eucalyptus
Location: Berlin, New Hampshire, USA
Category: Marketing / Advertising / PR, IT/Tech
