Overview
Performance Marketing Manager Jobs in California at ADOR.com
About ADOR
At ADOR, designed in the heart of California, we understand that everyone deserves to feel confident and stylish in their own skin. That’s why our collection features a diverse range of styles, from classic silhouettes to contemporary designs, ensuring that there is something for every occasion and for everyone. Whether you’re looking for a sophisticated cocktail dress, versatile maxi, button up shirt, or a simple comfortable top for everyday wear, our selection is curated to inspire and empower. Our essentials are crafted with quality and versatility in mind, ensuring that each piece becomes a staple in your closet for years to come. Our commitment to excellence is evident in every stitch, as we use only the finest fabrics and employ expert tailoring techniques to create garments that not only look stunning but also feel indulgently comfortable.Discover the essence of timeless elegance and modern style at ADOR. Shop our collection today and experience the premium quality pieces of dresses, essentials pieces, and classic outfits that embody the essence of sophistication and confidence.
Overview
We are seeking a dynamic and results-driven Performance Marketing Manager to join our team. The ideal candidate will have a strong background in performance marketing and a passion for driving measurable results through innovative advertising strategies. This role is crucial in optimizing our marketing efforts across various channels, including digital and print, to enhance brand visibility and drive sales growth. The performance marketing manager is accountable for driving ecommerce business growth through paid search, paid social and email/SMS marketing. The manager will plan, execute and optimize all performance marketing tactics and budgets, at monthly/weekly/daily levels, in order to exceed e-retail commercial targets. The performance marketing manager is also in charge of establishing, executing and optimizing the email and sms marketing plans including content and audience targeting strategy.
Duties
Manage paid search and lower funnel paid social to drive e-retail growth and client acquisition
Manage the email and SMS marketing program to drive client engagement and revenue
Develop and implement performance marketing strategies that align with overall business goals.
Analyze campaign performance data to identify trends, insights, and areas for improvement.
Collaborate with cross-functional teams to create compelling content for advertising campaigns.
Manage budgets effectively to maximize return on investment (ROI) across all marketing initiatives.
Oversee print advertising efforts, ensuring alignment with digital marketing strategies.
Utilize tools such as WordPress and Adobe Creative Suite to enhance content marketing efforts.
Monitor industry trends and competitor activities to inform strategic decisions.
Provide regular reports on campaign performance and present findings to stakeholders.
Generate competitive insights and stay on top of digital trends & innovations to pilot first-to-market opportunities
Gather insights from search and social volume and trends to inform performance marketing strategy but also Americas broader strategy. Identify potential whitespaces and opportunities, as well as competitive threats
Stay on top of digital trends and innovation. Identify new performance marketing features, channels & functionalities, in partnership with agency, Google, Meta, Tiktok, etc.
Requirements
3 years+ of performance marketing experience, with experience directly managing performance marketing P&L: budget, tactics mix, measurement.
Fashion, fashion related industry required
Paid search experience required, Paid social experience preferred.
CRM (Email marketing) experience required, including client segmentation and targeting strategies.
Proven experience in performance marketing, with a strong understanding of digital marketing channels.
Familiarity with print advertising and its integration into broader marketing strategies.
Strong sales acumen with the ability to drive revenue through effective advertising initiatives.
Proficiency in content marketing principles and practices.
Experience with budgeting and financial management related to marketing campaigns.
Knowledge of Adobe Creative Suite for content creation and editing purposes.
Excellent analytical skills with the ability to interpret data and make informed decisions.
Strong communication skills, both written and verbal, with the ability to present ideas clearly.
Join us as we strive to elevate our brand’s performance through innovative marketing solutions!
Job Type: Full-time
Pay: $90,000.00 – $100,000.00 per year
Benefits:
401(k)
401(k) matching
Dental insurance
Employee discount
Health insurance
Paid time off
Vision insurance
Work Location: Remote
Title: Performance Marketing Manager
Company: ADOR.com
Location: California
