Overview
Performance Marketing Manager Jobs in Chicago, Illinois, USA at ZipRecruiter
Job Description
POSITION DESCRIPTION
As a Performance Marketing Manager, you will manage our paid media budget, meet targets with efficient campaigns, manage our paid digital agency relationship and grow direct to consumer sales. You are responsible for all things paid, including supporting the marketing calendar with digital campaigns, creative brief development, reporting and Q ’s. The role sits within our direct to consumer team and works closely with merchandising, creative, retail teams and reports to the Sr Director of Direct to Consumer & Digital Growth.
PRINCIPAL RESPONSIBILITIES
Develop and implement a comprehensive DTC growth strategy aligned with brand values and business objectives across e-commerce, retail, and corporate gifting channels.
Oversee and manage the P&L for DTC sales, ensuring profitability and effective budget allocation. Drive efficient revenue growth while maintaining healthy margins.
Optimize and manage e-commerce platform, focusing on user experience, conversion rate optimization, and performance analytics.
Identify and drive retail expansion opportunities to increase in-store sales and enhance the customer experience. Develop innovative strategies to boost retail performance.
Leverage data-driven insights to drive customer acquisition, retention, and engagement through targeted campaigns, loyalty programs, and CRM initiatives.
Work cross-functionally with guest experience, marketing, creative, and supply chain teams to ensure successful product launches and promotional campaigns.
Monitor key performance indicators (KPIs) to track progress and optimize strategies. Provide regular performance reports and actionable insights to leadership.
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SKILLS & QUALIFICATIONS
5 years experience in paid channel marketing
Proficiency in digital advertising platforms including meta business suite, google ad manager, trade desk
Ability to write creative briefs and develop engaging ads
Manage agency relationships
In-depth analytics and data interpretation
Excellent communication skills
Strong attention to detail
Ability to multi-task and self-prioritize
Punctual, driven, and motivated
** The full summary of the benefits guide is distributed separately. PTO, Medical, Dental, Vision, 401k, Basic Life and AD&D, Short- & Long-Term, Employee Loan Program.
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Title: Performance Marketing Manager
Company: ZipRecruiter
Location: Chicago, Illinois, USA
Category: Management, Marketing / Advertising / PR (Marketing Manager, Marketing Strategy)
