Overview
Performance Marketing Manager (Remote) Jobs in Remote at Green Thumb
Job Overview
As an experienced Marketing Manager for the SMB segment in North America, you will execute a demand generation plan and take primary responsibility for the relationships with sales to ensure they meet and exceed pipeline goals.
This role requires strategy, execution, and cross-functional collaboration to create a meaningful impact for the segment.
You possess a deep understanding of marketing metrics so that you can analyze the business and effectively relay pipeline progression to the sales team.
Your responsibilities will include engaging in critical discussions with leaders and holding frequent meetings with sales teams to represent all marketing initiatives impacting the SMB organization.
Duties
Develop and implement strategic plans to achieve sales targets and increase market share
Monitor and analyze regional sales performance and provide guidance to individual location managers
Collaborate with marketing teams to execute advertising campaigns, including e-commerce, print advertising, and email marketing
Manage budgets effectively to optimize resources and drive profitability
Conduct regular site visits to ensure operational standards are met
Provide leadership and support to location managers, fostering a culture of excellence and teamwork
Utilize analytics to track performance metrics and identify areas for improvement
Oversee product management activities to ensure alignment with regional goals
Qualifications
Design and execute programmatic marketing campaigns, owning the delivery of a comprehensive marketing strategy for the SMB segment in North America, aimed at exceeding pipeline and revenue goals.
Leverage data and insights to identify gaps and opportunities, define target audiences, and report on impact. Conduct post-campaign analysis to evaluate effectiveness and inform future strategies.
Build strategic relationships with sales teams, collaborating closely with sales leaders to identify gaps and opportunities for both new business and current customer initiatives.
Partner with NA SMB sales leadership, SDRs, BDRs, and other marketing teams to align efforts and ensure transparency.
Communicate programs and updates to the broader SMB team, ensuring alignment with regional and global strategies.
Collaborate with vendors and external partners to execute high-quality marketing programs.
Oversee the marketing budget, ensuring efficient allocation of resources and maximized ROI.
Extensive experience in implementing marketing programs.
A passion for metrics: you live for the data and use it to guide your programs and spending decisions.
Expertise in lead generation tactics, from digital engagement to in-person events.
Exceptional program management and communication skills, with a proven track record of working across sales, marketing, and analytics teams.
Required Skills:
10 YEARS – DEMAND GENERATION EXPERIENCE
INTEGRATED MARKETING CAMPAIGN
DIGITAL CAMPAIGN
CAMPAIGN MANAGEMENT
DIGITAL MARKETING
Job Types: Full-time, Contract
Pay: $67.00 – $73.00 per hour
Expected hours: 40 per week
Application Question(s):
Please provide your updated LinkedIn profile (Link)
Education:
Bachelor’s (Required)
Experience:
Demand Generation: 10 years (Required)
INTEGRATED MARKETING CAMPAIGN: 5 years (Required)
DIGITAL CAMPAIGN: 5 years (Required)
CAMPAIGN MANAGEMENT: 5 years (Required)
DIGITAL MARKETING: 5 years (Required)
Oversee the marketing budget: 5 years (Required)
implementing marketing programs: 5 years (Required)
Design and execute programmatic marketing campaigns: 5 years (Required)
lead generation tactics: 5 years (Required)
Work Location: Remote
Show more
Title: Performance Marketing Manager (Remote)
Company: Green Thumb
Location: Remote
