Overview
Performance Marketing Specialist Jobs in Bangalore Urban, Karnataka, India at Rapido
Title: Performance Marketing Specialist
Company: Rapido
Location: Bangalore Urban, Karnataka, India
About Rapido
We are India’s largest bike-taxi platform, steadily venturing into Delivery, Auto, Rental and more.
Currently present in over 100 cities, we are growing close to 500% year-on-year with steady funding.
We have changed the concept of intra-city travel and made last-mile connectivity affordable to all.
Along with being the #1 choice of 10 million people, we have also built a solid captain base of over 5 million registered captains, who have bettered their lives with Rapido. As an employer, we provide a lot of ownership to our team members providing multiple avenues for them to grow within the company. You will only grow with us with the right balance of ambition, fun, and transparent work culture!
Job Summary:
As an Assistant Manager- Performance Marketing, you will be managing and executing campaigns
focused on new user acquisition for Rapido using Digital Marketing platforms. Your role will be
crucial in leading and driving the success of our growth. If you have experience in Performance
Marketing and curiosity in App Performance Marketing, we would love to meet you. To sum it up,
you will be working on all paid digital marketing initiatives to ensure customer growth, optimizing
cost of user acquisition.
Job Responsibilities:
● Planning and executing performance marketing strategy across multiple touch points
● Improvement of media and product performance Funnels
● Optimizing all channels to deliver the best ROI while ensuring targets are met.
● Periodic reporting to management on the performance of campaigns
● Gathering insights into campaigns and consumer behavior and implementing the learnings
● Developing and executing new and innovative strategies for consumer acquisition
● Continuous experiment and run A/B Testing on campaigns, messaging and targeting to
improve ROI
● Interface with key stakeholders in order to plan and execute campaigns
● Provide clear and actionable insights to the business stakeholders
● Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments
Job Requirements:
● 3 to 4 Years of experience
● MBA in Marketing
● A strong background Performance Marketing with a product company/Agency
What’s there for you?
We don’t just run regular performance marketing campaigns but craft data driven consumer lead
marketing strategies. With a presence in more than 100 cities across the country, there is a chance
to understand audiences, their choices and behavior in the category. We understand, and then we
craft our campaigns. Knowing the Why behind the What is what we stick to for a strong consumer
marketing strategy. If this aligns with your passion, we would like to meet you!
