Overview
Performance Marketing Specialist Jobs in Bangalore, Karnataka, India at Khanal Foods Pvt Ltd.
Job Title:
Performance Marketing Specialist – Global Marketplace
Location:
Bangalore, India
Preference:
Proven2 years of experience in Global Marketplace like Amazon.
Job Overview:
We are looking for aresults-drivenPerformance Marketing Specialist to optimize advertising strategies on global marketplaces likeAmazon, Walmart, and other key e-commerce platforms. The ideal candidate will be responsible for driving sales growth, managing campaigns, and improving ROI by leveraging data insights and marketplace tools.
Key Responsibilities:
Marketplace Advertising:
Plan, execute, and optimize advertising campaigns on Amazon (Sponsored Products, Sponsored Brands, Sponsored Display) and other e-commerce platforms.
Develop strategies to maximize visibility, improve rankings, and increase sales through PPC and display ads.
Analytics &Optimization:
Monitor campaign performance metrics like ACOS, ROAS, CTR, and CVR.
Analyze sales data, keyword performance, and competitor activity to identify growth opportunities.
Perform keyword research and bidoptimizationto enhance campaign efficiency.
Budget Management:
Allocate and manage advertising budgets to ensure maximum ROI while staying within spend limits.
Track daily ad spends and adjust campaigns to meet performance targets.
Collaboration & Coordination:
Partner with the marketplace team to ensure product listings are optimized with relevant keywords, compelling content, and high-quality images.
Collaborate with content and design teams to create high-converting ad creatives.
Performance Reporting:
Prepare detailed performance reports for stakeholders, highlighting key insights and recommendations for improvement.
Present weekly/monthly reports on campaign performance and advertising spend.
Qualifications & Skills:
Experience:
2 years of experience in performance marketing or digital advertising, with a strong focus on marketplaces like Amazon, Walmart, Tik Tok or Chewy.
Proven experience managing Amazon PPC campaigns and using Amazon Advertising Console (AMS).
Technical Skills:
Proficiency in tools like Amazon Advertising Console, Helium 10, Jungle Scout, or similar platforms.
Advanced knowledge of campaignoptimizationtechniques, including bid adjustments and keyword targeting.
Title: Performance Marketing Specialist
Company: Khanal Foods Pvt Ltd.
Location: Bangalore, Karnataka, India
Category: Marketing / Advertising / PR, IT/Tech
