Overview
Performance Marketing Specialist Jobs in Singapore, Singapore at HALEON SINGAPORE PTE. LTD.
Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Caltrate, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of.
In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.
This is an
exciting
time to join us and help shape the future. It’s an opportunity to be part of something special.
As aPerformance Marketing Specialist , you will be co-creating promotions and campaigns in partnership with the eCommerce Manager to drive on-site visibility, on-platform engagement and increase conversions across Haleon’s eCommerce channels. You will also be working with
cross-functional teams
including the Commercial and Trade Marketing teams.
This role will be based in Singapore and will be reporting directly to the eCommerce Manager.
Responsibilities:
Develop and execute performance marketing activities
Manage budgets and campaigns across eCommerce channels to drive GMV with the target ROASConduct market and keyword research, A/B testing to enhance campaign effectiveness
Analyse performance data, identify trends and insights for optimisation
Provide regular performance reports to Management Liaise with partner agencies for campaign activation and optimisation
Liaison with brand, agency and category teams on content toolkits, adaptation and deployment to local platforms
Custodian and owner of all on and off-platform visibility assets (A+ content, banners, creative, images etc)
Join discussions with retailer ecommerce teams to provide inputs on performance marketing activities
Requirements:
Bachelor’s Degree in Marketing, Business Administration or related field.
Minimum 2 years of experience in performance marketing
Experience in campaigns and channel analysis and reporting.
Proficient in Google Ads, Facebook Ads and analytics tools.
Good understanding of SEO, SEM and other digital marketing strategies.
Good analytical
skills and leverage data, metric, analytics and consumer behavior trends to drive actionable insights and recommendations.
Effective communication
, presentation and business planning skills.
Strong sense of urgency and accountability.
Problem solving
and can-do attitude.#J-18808-Ljbffr
Title: Performance Marketing Specialist
Company: HALEON SINGAPORE PTE. LTD.
Location: Singapore, Singapore
Category: IT/Tech (Digital Marketing, Ecommerce, Social Media Marketing), Marketing / Advertising / PR (Digital Marketing, Ecommerce, Social Media Marketing)
