Overview
Performance Marketing Specialist Jobs in Mumbai, Maharashtra, India at Nap Chief
Here’s the process you’ll go through:
1️⃣ Telephonic Discussion – A quick call if your profile is shortlisted.
2️⃣ Role-Specific Technical MCQ Test. (1 hour)
3️⃣ Final Interview – With the Founder.
4️⃣ Offer Discussion – With the Hiring Manager.
Experience : 4+ years
Budget : 8
LPA-10
LPA
Key Responsibilities:
Campaign Strategy & Execution:
Design and execute paid marketing campaigns across platforms like Google Ads, Meta (Facebook & Instagram), and emerging channels.
Continuously optimize campaigns to drive revenue, traffic, and customer acquisition.
Data-Driven Decision Making:
Analyze campaign performance and provide actionable insights.
Develop dashboards and reports to track ROI, customer acquisition cost (CAC), and other KPIs.
Customer Retention & Loyalty:
Build strategies for email, SMS, and push notifications to enhance retention, reduce churn, and maximize customer lifetime value (CLV).
Collaborate on loyalty programs and initiatives to engage repeat customers.
CreativeCollaboration:
Partner with design and content teams to createimpactful, on-brand ad creatives that resonate with our audience.
Test variations to identify high-performing creative assets.
A/B Testing &Optimization:
Experiment with targeting, ad placements, and landing pages to improve conversion rates.
Conduct deep analysis of test outcomes to refine strategies.
Budget Management & Efficiency:
Oversee marketing budgets, ensuring maximum efficiency and achieving targeted returns.
Allocate spend effectively across channels to balance acquisition and retention goals.
What We’re Looking For:
Proven3-5 years of
experience in D2Cperformance marketing (experience in lifestyle brands is a plus).
Expertise inGoogle Ads, Meta Ads, and analytics tools like Google Analytics and Meta Insights.
Strong understanding ofCAC, ROAS, and other performance metrics.
A creative eye with the ability to collaborate onimpactfulad designs.
Track record of driving results through retention strategies (email, SMS, push).
Strong organizational andanalytical skillsto manage multiple campaigns and budgets.
Bachelor’s degree in Marketing, Business, or a related field (preferred).
Why Join Us:
Be part of a fast-growing,innovativebrand shaping the future of kids’ lifestyle fashion.
Work in acollaborative environmentwith the opportunity to make a tangible impact.
Growth opportunities as we expand our digital presence and market reach.
Title: Performance Marketing Specialist
Company: Nap Chief
Location: Mumbai, Maharashtra, India
Category: Marketing / Advertising / PR
