Overview
Performance Marketing Specialist Jobs in Kochi, India at Hotpack Global
Designation: Performance Marketing Specialist.
Experience: 3-4 Years experience in Digital Marketing ( E-commerce Industry)
Location: Infopark, Kochin
Paid Advertising Strategy
Develop and execute data-driven paid advertising strategies across multiple platforms, including Google Ads, Facebook Ads, Snapchat, Tik Tok, Twitter, Linkedin Programmatic advertisements and other relevant channels for e-commerce business.
Campaign Optimization:
Continuously monitor, analyze, and optimize paid campaigns to maximize performance, focusing on key performance indicators (KPIs) such as ROAS, CTR, and e-commerce conversion rates.
Budget Management:
Efficiently manage advertising budgets, ensuring optimal allocation to achieve the best possible return on investment and achieve e-commerce sales targets. And brand sales centre ( Retail) visit campaign.
Ad Creative Development:
Collaborate with the creative team to create compelling ad creatives that resonate with target audiences and align with brand guidelines.
Analytics and Reporting:
Utilize analytics tools to generate insights, prepare detailed performance reports, communicate findings to the broader team, and plan strategies based on the insights.
A/B Testing:
Implement A/B testing strategies to refine ad creatives, copy, and audience targeting for continuous improvement.
Conversion Rate Optimization (CRO):
Collaborate with the website and UX teams to optimize landing pages and improve overall conversion rates.
Competitor Analysis:
Stay informed about industry trends and competitor activities to identify opportunities for innovation and maintain a competitive edge.
Lead Generation:
Generate B2B leads through paid advertising and modify campaigns based on the quality of leads. ( Linked In, Meta, Google)
Title: Performance Marketing Specialist
Company: Hotpack Global
Location: Kochi, India
Category: Marketing / Advertising / PR (Digital Marketing, Social Media Marketing, Marketing Strategy, Advertising Manager)
