Overview
Physical therapy marketing coordinator Jobs in Malvern, PA at Potential Physical Therapy LLC
Job Description:
We are seeking a skilled and results-driven Digital Marketing Manager to lead our online marketing initiatives. The ideal candidate will have extensive experience with Facebook Ads Manager and Google Ads Manager and will be responsible for managing incoming sales leads, analyzing marketing performance, and collaborating with our sales team to drive growth.
Key Responsibilities:
Campaign Management: Develop, implement, and manage paid advertising campaigns on Facebook and Google platforms to increase brand awareness and generate leads.
Lead Management: Handle incoming sales leads promptly, ensuring effective communication and coordination with the sales team.
Performance Analysis: Monitor and analyze campaign performance metrics, providing actionable insights and recommendations for optimization.
Brand Awareness & Ad Creative: Develop and manage brand awareness efforts, ensuring consistency across all digital platforms. This includes basic graphic design and video editing for ad creative, utilizing tools such as Adobe Photoshop, Adobe Premiere, or Canva.
Collaboration: Work closely with the sales team to align marketing strategies with sales objectives and ensure a cohesive approach to customer acquisition.
Budget Management: Oversee the marketing budget, ensuring efficient allocation of resources to maximize ROI.
Reporting: Prepare regular reports detailing campaign performance, lead generation statistics, and other key metrics for senior management.
Sales: direct involvement in sales, including managing incoming leads, nurturing prospects, and actively working to close sales in coordination with the sales team.
Qualifications:
Bachelor’s degree in Marketing, Business, or a related field.
Minimum of 3 years of experience managing Facebook and Google advertising campaigns.
Proficiency in Facebook Ads Manager and Google Ads Manager platforms.
Basic experience with graphic design and video editing software (Adobe Photoshop, Adobe Premiere, Canva, or similar).
Strong analytical skills with the ability to interpret data and make data-driven decisions.
Excellent communication and interpersonal skills.
Ability to work on-site at our Manalapan or Freehold offices.
Job Type: Full-time
Pay: From $28.00 per hour
Expected hours: 40 per week
Benefits:
Paid time off
Schedule:
8 hour shift
Day shift
Monday to Friday
Weekends as needed
Application Question(s):
2. Experience with Google Ads Manager
How many years of experience do you have managing and optimizing campaigns in Google Ads Manager?
Less than 1 year
1-2 years
3-5 years
6+ years
3. Handling Incoming Sales Leads
Have you previously handled incoming digital marketing-generated sales leads and worked closely with a sales team to convert leads into customers?
Yes, regularly
Yes, occasionally
No, but I am willing to learn
No experience
4. Graphic & Video Editing Experience
Which design and video editing tools do you have experience with for creating ad creatives? (Check all that apply)
Adobe Photoshop
Adobe Premiere Pro
Canva
Final Cut Pro
Other (Please specify)
No experience
5. Performance Analysis & Data Reporting
How comfortable are you with analyzing marketing performance metrics, interpreting data, and making optimization recommendations?
Very comfortable; I do this regularly
Somewhat comfortable; I have some experience
Not very comfortable; I would need training
No experience
6. Marketing Budget Management
Have you managed and allocated a marketing budget for paid advertising campaigns? If so, what was the approximate monthly budget range?
Yes, under $5,000 per month
Yes, $5,000 – $20,000 per month
Yes, $20,000 – $50,000 per month
Yes, over $50,000 per month
No experience
7. Industry Experience
Have you previously worked in digital marketing for a home service industry (e.g., lawn care, pest control, home improvement, HVAC, etc.)?
Yes
No, but I have experience in a related field
No experience in home services marketing
8. On-Site Work Requirement
Are you able to work in our Manalapan or Freehold, NJ offices five days a week?
Yes, I can reliably commute to Manalapan or Freehold, NJ daily
No, I need a remote or hybrid work option
9. Availability to Start
If offered the position, when would you be able to start?
Immediately
Within 1-2 weeks
Within 3-4 weeks
More than 4 weeks
9. Residency
Do you currently reside in the state of NJ
Yes
No
1. Experience with Facebook Ads Manager
How many years of experience do you have managing and optimizing campaigns in Facebook Ads Manager?
Less than 1 year
1-2 years
3-5 years
6+ years
Work Location: In person
Title: Physical therapy marketing coordinator
Company: Potential Physical Therapy LLC
Location: Malvern, PA
