Overview
PPC/Paid Search Analyst Jobs in Olathe, Kansas, USA at Lifted Logic
Position: PPC / Paid Search Analyst
About The Role
Position Summary
As a PPC Specialist, your focus would be on administering and helping to manage Pay Per Click strategies for clients. The PPC Specialist can quickly understand and support initiatives that will contribute to the goals and success of client campaigns. We understand that there is no one-size-fits-all solution, so figuring out the best tools for the job is something we take seriously.
Key Responsibilities
Manage multiple PPC accounts for different clients over a variety of industries.
Plan, develop, and implement comprehensive paid media strategies to increase brand visibility and recognition, and drive new user acquisition and leads via various paid search engine marketing platforms including but not limited to:
Google Ads, Bing, Apple Search, etc.
Conduct competitive research and macro-level research to stay informed on fluctuations and changes in the industry and environment that could impact the overall success of paid media campaigns.
Provide ongoing campaign management ensuring optimal performance and delivery, constantly exceeding KPI expectations.
Troubleshoot pixels/tags, creative, and 3rd party vendors to ensure proper campaign execution.
Effectively work alongside fellow team members, 3rd party vendors, and clients to launch and optimize campaigns.
Keep up to date with the evolving digital ecosystem and relevant cultural events that may have an impact on your buying strategy on campaigns.
Proactively find opportunities to grow the business by diving into campaign analytics and marketplace trends.
Position Requirements
Experience in Search Engine Marketing (SEM) and Paid Search (PPC).
Strong English oral and written communication skills.
Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.
Experience working with popular PPC ad platforms (AdWords, Yahoo, Bing).
Google Ads Certified.
Bing certification a plus.
Google Analytics Certified.
Strong independent decision-making, organizational, planning, and problem-solving skills.
Who You Are
Passion for Search and internet marketing.
Outstanding ability to think creatively, and identify and resolve problems.
Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.
Ability to clearly and effectively articulate thoughts and points.
Ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals.
High levels of integrity, autonomy, and self-motivation.
Excellent analytical, organizational, project management and time management skills.
Compensation & Benefits
Participation in company health (medical, dental) insurance plans after 90 days full-time employment.
401k retirement plan with matching.
Yearly company trip and quarterly team-building activities.
Opportunity to advance and grow in your career.
Please note:
Lifted Logic operates on a hybrid work schedule and all employees are required to be in office 3 days a week (Tuesday, Wednesday, & Thursday).
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Title: PPC/Paid Search Analyst
Company: Lifted Logic
Location: Olathe, Kansas, USA
Category: Marketing / Advertising / PR (Digital Marketing, SEO, Social Media Marketing)
