Overview
PR & Influencer Manager – Dove Personal Care Londres, Royaume-Uni Jobs in London, England, UK at Unilever France
Position: Global PR & Influencer Manager – Dove Personal Care Londres, Royaume-Uni
Job position:Global PR & Influencer Manager – Dove Personal Care
Scope:Global
Function:Dove Personal Care – Global Communications
Reports to:Global Senior PR Manager, Dove
Location:London 100VE
ABOUT Dove
Dove is the largest Personal Care brand in Unilever and in recent years it has enjoyed spectacular growth rates. The brand is loved by hundreds of millions of consumers worldwide for both its products and its commitment to Real Beauty. In 2004 Dove launched the Campaign for Real Beauty – a ground-breaking positioning within the world of beauty, which has since inspired women all over the world.
Over the years Dove has then launched many globally renownedpurposecampaigns as well as iconic products that deliver on Dove’s promise to always deliver superior care; both of which have propelled the brand to its current iconic status. It’s anexcitingtime to be part of this brand and to accelerate Dove’s growth as it continues to fly even higher around the world.
About the role:
This role reports to the Global Senior PR Manager who is based at 100 Victoria Embankment, London. You are required to be office based 2 days per week at a minimum.
This will be a critical role to the successful launch of Dove’s latest global Personal Care innovations and MasterBrand campaigns – further building the brands beauty andpurposecredentials via the critical channel of PR/Comms and social influencers.
The global Dove Others Say team is looking for a PR & Influencer Marketing expert to leverage the voice of “others” (media, influencers, communities, experts etc) to amplify product andpurpose-led messages, build credibility and drive mass talkability for the brand.
This is anexciting, varied manager role suited to a digital native with a history of delivering global social-first campaigns that earn attention, and meet a particular business andcommunicationgoal.
You’ll think with a social-first mindset, crafting global strategies and content that inspire local marketing teams to harness the power of PR and creator marketing.
Responsibilities include:
Design and implement social-first PR and creator marketing strategies that push forward the marketing efforts for Dove.
Partner with the global Dove MasterBrand marketing teams on key campaigns – designing specific toolkits, campaign plans, PR & social assets and risk assessments that encourage brilliant local execution.
Shape global brand experiences, both in real life and on social, that drive mass talkability and shareability for the brand.
Craft global agile campaigns that hijack social-first and cultural trends and are brought to life in key markets.
Drive global thoughtleadership- building out briefings, talking points and storytelling for key global Dove stakeholders.
Develop strong relationships with top 10 key markets to create best-in-class Other Say execution and measurecommunicationeffectiveness.
Lead global PR and influencer measurement frameworks to evaluate key campaigns and gather globally relevant insights for future campaigns.
Support Senior PR Manager, where needed, on Risk and Reputation management and brand statement updates.
Personal profile:
An independent “doer” – a global PR and influencer marketing professional (6-10 years of experience either agency and/or in-house) that understands how to get things done in a global, …
Title: PR & Influencer Manager – Dove Personal Care Londres, Royaume-Uni
Company: Unilever France
Location: London, England, UK
Category: Marketing / Advertising / PR, Management
