Overview
Practice Group Marketing Manager – Digital Health Jobs in San Francisco, California, USA at Cooley
Practice Group Marketing Manager – Digital Health
Cooley is seeking a Practice Group Marketing Manager to join the Marketing team.
Position summary:The Practice Group Marketing Manager leads the marketing and client development activities for assigned practice group(s) within the Business departments, under the supervision of the Senior Practice Group Marketing Manager/Associate Director/Director of Marketing (Business).
The primary goal is drive revenue for the firm through brand building and cultivating client development as a thought leader in the design, implementation, and execution of campaigns, initiatives, and programs focused on client retention, growth, and new business opportunities.
In this role, the Practice Group Marketing Manager will serve as the primary point of contact for assigned practice groups, collaborating with practice group leaders and partners in devising marketing and client development programs in a manner consistent with the firm’s overall strategy.
Work is defined by the strategies and goals of the Business department. Work is reviewed at milestones, or ignments are broad in nature requiring originality and ingenuity. Specific duties and responsibilities include, but are not limited to, the following:
Position responsibilities:
Strategic planning andleadership:
In conjunction with the Senior Practice Group Marketing Manager/Associate Director/Director of Marketing Business, department and practice group leaders, develop and execute marketing and business development plans for assigned practice group(s)/industries/verticals, and individual partners within those groups
Act as a thought leader to practice groupleadershipand partners on marketing best practices to build brand, aid client development, and cultivate new business opportunities
Collaborate within and across marketing department, practice groups, and interested stakeholders on practice-specific strategies/tactics, initiatives, projects, and client development opportunities
Ownership of marketing budget for assigned practice group(s), providing guidance and strategy in deployment to maximize brand and client development opportunities
Support lateral partner integration as the marketing liaison for all related marketing needs to accelerate onboarding and integration into the firm
Implementservice excellencestandard in the communications, interactions, and delivery of marketing support to the firm
Practice Group marketing responsibilities
Ownership of all aspects of Business department marketing activities for assigned practice group(s)
Collaborate with Senior Practice Group Manager/Associate Director/Director of Marketing on creation of annual budget and marketing plan in conjunction with Practice Group Leader(s) and manage both to achieve goals within budgetary guidelines
Lead assigned marketing staff to execute marketing plan priorities, projects, events, and respond to ad hoc requests
Develop leading marketing materials including qualifications, pitch deck, matter and experience lists, website content, and related materials
Oversee the execution of winning responses to formal RFP/RFIs in conjunction with firm’s Pitch & Proposal team
Execute firm sponsored and industry participation events, sponsor ships, client dinners, and related activities
Lead, in conjunction with relevant stakeholders, the strategy development and team members driving the execution of directory and awards submissions
Manage the development and execution …
Title: Practice Group Marketing Manager – Digital Health
Company: Cooley
Location: San Francisco, California, USA
Category: Marketing / Advertising / PR, Management
