Overview
Prescreen Marketing Manager Jobs in Hamtramck, Michigan, USA at RockLoans Marketplace LLC
The Rock Family of Companies is made up of nearly 100 separate businesses spanning fintech, sports, entertainment, real estate, startups and more. We’re united by our culture – a drive to find a better way that fuels our commitment to our clients, our community and our team members. We believe in and buildinclusiveworkplaces, where every voice is heard anddiverseperspectives are welcomed.
Working for a company in the Family is about more than just a job – it’s about having the opportunity to become the best version of yourself.
As a Prescreen Marketing Manager, you’ll drive growth by launching and optimizing prescreen programs through direct mail and digital marketing channels. You’ll own the program end-to-end, driving strategy, execution and performance analysis to deliver on growth objectives.
About the Role
Drive acquisition and retention through direct mail and digital prescreen programs, building strategic roadmaps
Lead day-to-day execution of campaigns, meeting timelines, budget and brand standards
Oversee creative development and messaging to ensure high-quality output
Manage audience segmentation, forecasting, response targeting and credit qualifications
Serve as the lead point of contact for direct mail and marketing vendors
Work with internal and external partners to procure audience data files (including credit bureaus)
Develop data-driven testing strategies for continuous growth andoptimization
Analyze and monitor campaign performance, optimizing based on key performance indicators (KPIs) including origination goals, cost per acquisition (CPA) targets and revenue objectives
Collaborate with key stakeholders to develop predictive machine learning models
Ensure all campaigns meet legal and compliance guidelines, supporting internal and external audits
Provide mentorship for junior team members
About You
Minimum Qualifications
4 years of experience in prescreen, direct mail, or digital marketing in the financial sector
Bachelor’s degree or equivalent experience in business, communications, marketing or a related field
Experience managing direct mail, credit bureau, data vendors and digital marketing channels
In-depth knowledge of consumer finance, credit laws and regulations, industry best practices and emerging trends
Stronganalytical skillswith the capability to effectively distill information fordiverseaudiences
Strongcommunicationskills, both written and verbal, for internalcollaborationand externalcommunicationwith potential leads
Preferred Qualifications
Experience in Lifecycle Marketing /Customer RelationshipManagement (CRM)
Experience with consumer lending products, specifically prescreen or pre-approved offers
What You’ll Get
Our team members fuel our strategy,
innovation
and growth, so we ensure the health and well-being of not just you, but your family, too! We go above and beyond to give you the
support you
need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and
health benefits
that will help you have peace of mind.
Simply put:
We’ve got your back. Check out our full list of Benefits and Perks.
About Us
Headquartered in Detroit,
Rocket Loans
was established to create the most simple, rocket fast personal loan process. We assembled a top-notch team of individuals combining new,
pass…
Title: Prescreen Marketing Manager
Company: RockLoans Marketplace LLC
Location: Hamtramck, Michigan, USA
Category: Marketing / Advertising / PR, Management
