Overview
Principal Analyst – Search Marketing/Viator Jobs in London, England, UK at TripAdvisor LLC
Principal Analyst – Search Marketing (Viator)
London, UK
Principal Analyst – Search Marketing | Viator
About Viator
Viator, a Tripadvisor company, is the leading marketplace for travel experiences. We believe that making memories is what travel is all about. With 300,000+ travel experiences to explore—everything from simple tours to extreme adventures—making memories that will last a lifetime has never been easier. Viator:
One app, 300,000+ travel experiences you’ll remember.
The Viator Marketing Analytics team is seeking a Principal Analyst for Search Marketing Analytics who has the analytical andleadershipskills, as well as business experience to support numerous end-users from an analytics and measurement perspective, driving insights to influence valuable change.
What You’ll Do
Be the strategic lead in the Search Marketing analytics team, leveraging data analysis to identify opportunities that align Search Marketing efforts with broader business strategies.
Drive analysis to explore how a unified strategy across paid and organic search can accelerate overall business growth.
Proactively identify opportunities for incrementality testing across our search channels throughin-depth researchand analysis. Support the marketing team with experiment design and analysis, ensuring robust measurement and reliable insights aligned to business objectives.
Break down silos within the marketing analytics team by fostering cross-collaborationwith analysts across the marketing channels (e.g., CRM, Display, and Affiliate Marketing). Lead cross-channel analysis to identify opportunities for synergies across marketing efforts.
Maintain close monitoring of daily trading numbers, providing regular updates to the business on the performance of Search Marketing channels against key metrics and overarching business targets.
Lead traffic analysis focused on developing the capability to translate data into actionable insights that will optimise performance across SEM and SEO.
Develop expertise in the SERP, understanding the interplay between paid and organic search features and their impact on search performance. Monitor and assess the effects of Google updates on internal performance metrics.
Be on top of market trends on the SERP, proactively identifying opportunities in SEM and SEO while mitigating threats to secure a competitive advantage.
Develop exceptional relationships with stakeholders and within the team to ensure all work streams and projects are delivered to the strategic needs and objectives.
Create concepts and justify business case analyses to improve search traffic and commercial metrics.
What You’ll Need:
7+ years in an analytical role with experience in an international matrix environment, ideally at afast-pacede-commerce company, specifically in Search Marketing Analytics.
Bachelor’s Degree in an analytical field (math, economics, engineering, statistics, etc.), Master’s Degree a plus.
Expertise in search and paid marketing tactics (e.g., SEM, PPC, SEO, Content, etc.).
Proficiency in SQL; programming languages like R or Python are a plus.
Proficiency in data visualization tools (e.g., Tableau, Looker).
Strong understanding of statistical tests and experimentation.
Excellentcommunicationand presentation skills, with the ability to convey complex findings to non-technical stakeholders.
Strong analytical, conceptual, andproblem-solving skillswith the ability to work under pressure and tight deadlines.
Self-mo…
Title: Principal Analyst – Search Marketing/Viator
Company: TripAdvisor LLC
Location: London, England, UK
Category: Marketing / Advertising / PR, IT/Tech
