Overview
Principal Content Marketing Manager- Webinars and Virtual Events Jobs in New York, New York, USA at Contentful
Location: New York
About the opportunity
We’re looking for a content marketer who loves creating, promoting, and amplifying amazing stories for webinars and virtual events. The right person will have an eye for top-quality B2B marketing content and a data-driven mindset to help connect content strategy to business results. You’ll play a key role in elevating Contentful’s field marketing, event marketing, and content marketing programs to ensure we serve the right content to the right customer at the right time.
You’ll be measured on
your ability
to translate key messaging into helpful, action-oriented webinar and event content that accelerates pipeline and brings qualified leads to our sales team.
What to expect?
• Align Contentful webinar strategy with industry trends, planned campaigns, thought
leadership
priorities, sales and customer needs, and community-driven topics of interest.
• Own our webinar strategy, including how we serve full-funnel campaigns, global audiences, and multi-product stories.
• Collaborate with product marketers, field marketing, event marketers, demand gen experts, Mar Ops, designers, sales professionals, enablement managers, senior leaders, customers, and industry experts to:
– Engage key stakeholders to align the content strategy and organizational goals with overall webinar themes.
– Manage and prepare speakers (including senior executives both internally and externally).
– Create promotional copy for prospect and customer emails, internal enablement, and social media channels.
– Develop a strategy for using webinars and virtual events to build our global database of marketing leaders, lead execution accordingly.
– Create compelling landing pages and manage web copy to encourage registration—both live and on-demand.
– Develop webinar scripts and decks that provide wildly practical, helpful lessons on how to deliver the digital experiences customers expect.
– Create post-event email programs that keep our audience engaging, learning, and moving deeper toward the ‘decision’ phase.
– Set up, host, and technically manage all webinars and virtual event logistics (including serving as a key constituent for tooling consideration and management).
– Help us work smarter, not harder, by brainstorming how we can best repurpose each asset (e.g., edit webinars and digital events into snackable content).
– Measure results (through evaluations, attendance, and feedback) on all content and communicate findings back to key stakeholders — and modify processes to adopt best practices and incorporate feedback as appropriate.
• Publish and internally socialize final pieces to all appropriate channels, to ensure all our internal partners can leverage the content you produce, where appropriate.
• Partner with PMM and Content Director to develop and manage a scalable Events Kit that provides field marketing and events teams with an always-
up-to-date
kit, including:
– Talk track and slides to present on stage for priority stories we need to land and repeat.
–
Promotion
copy and creative to inspire attendees to join.
– Event abstracts.
– Messaging and creative for booth installations.
– Content recommendations for print or digital DTAs.
– Guidance for booth managers and field team…
Title: Principal Content Marketing Manager- Webinars and Virtual Events
Company: Contentful
Location: New York, New York, USA
Category: Marketing / Advertising / PR, Creative Arts/Media
