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Principal Marketing Manager – Corporate Accounts Jobs in Arden Hills, Minnesota, USA at Boston Scientific Gruppe
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Principal Marketing Manager – Corporate Accounts
Onsite Location(s):
Arden Hills, MN, US, 55112
Additional Location(s):N/A
Diversity -Innovation- Caring – GlobalCollaboration- Winning Spirit
– High Performance
At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams ofdiverseand high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancingyour skillsand career. Here, you’ll be supported in progressing – whatever your ambitions.
About the role:
Boston Scientific is seeking adynamic, experienced marketing leader to serve as the Principal Marketing Manager for Corporate Accounts. In this key role, you’ll drive marketing strategy and initiatives that set Boston Scientific apart in large health systems and other high-impact accounts. You’ll work closely with Corporate Marketing, Health Economics & Reimbursement, and ICTx divisional marketing teams to shape our brand’s presence and value proposition.
Partnering with a skilled sales force, you’ll execute strategies to enhancecustomer engagement, deliverimpactfuleconomic messaging, support new product launches, and leadinnovativemultichannel initiatives.
Your responsibilities will include:
Strategic MarketingLeadership:Lead the development and implementation of ICTx messaging for strategic accounts, setting Boston Scientific apart in key health systems.
Product Commercialization:Develop and implement comprehensive commercialization plans for new product launches, ensuring seamless integration into strategic accounts.
Expertise in Coronary Therapies and Structural Heart:Act as the go-to expert on Coronary Therapies and Structural Heart value initiatives, ensuring these offerings are integrated into Boston Scientific’s broader corporate solutions.
Value Proposition & Differentiation:Design creative and high-impact strategies to showcase the unique value of Boston Scientific, focusing on differentiation within strategic accounts.
Targeted Value Messaging:Develop and deliver economic value messaging for key decision-makers, including supply chain leaders and cardiovascular service line administrators, driving adoption and growth.
Multichannel Engagement:Build and execute robust multichannel engagement plans, reaching administrative customers through web, email, social media, CA sales, and advisory boards.
Required qualifications:
Minimum of a bachelor’s degree
Minimum of 7 years in marketing, consulting, or related fields, with 5+ years in medical device marketing.
Skilled at gathering customer insights to createimpactfulmessaging, collaborating with sales, and executing initiatives effectively.
Demonstrated experience in developing marketing tools that go beyond traditional features and benefits, creating meaningful differentiation.
Excellentproject management, organizational, and quantitative skills.
Up to 20% domestic travel.
Preferred qualifications:
MBA or Master’s preferred.
Experience in economic value messaging.
Ability to think creatively and challenge the status quo.
Proven ability to lead cross-functional projects and influence senior leaders.
High motivation and a proactive mindset, with the ability to lead and influencecross-functional teams.
R…
Title: Principal Marketing Manager – Corporate Accounts
Company: Boston Scientific Gruppe
Location: Arden Hills, Minnesota, USA
Category: Marketing / Advertising / PR, Healthcare