Overview
Principal Product Marketing Manager Jobs in San Francisco, California, USA at Adobe Systems
Our Company Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity.
We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!
The opportunity
Adobe Express for Business is revolutionizing how companies create engaging content, enabling teams to produce on-brand marketing materials, social media content, and business communications with unprecedented speed and consistency. As businesses of all sizes embrace
digital transformation
, Adobe Express for Business is positioned to become an essential tool in their creative and marketing technology stack.
We’re seeking a Principal Product Marketing Manager to lead our go-to-market strategy for Adobe Express for Business, focusing on small and medium-sized organizations through our inside sales channels. This role will be instrumental in driving growth in this strategic segment, working closely with sales teams to capture the massive opportunity in the business creativity space.
What you’ll do Develop and implement comprehensive go-to-market strategies that drive growth and adoption of Adobe Express for Business among small and medium-sized organizations
Own the product narrative and value proposition for target segments, creating compelling messaging that resonates with business decision-makers and creative professionals
Partner with inside sales
leadership
to develop enablement programs, sales plays, and customer-facing materials that accelerate deal velocity
Drive demand generation strategies and campaigns in
collaboration
with digital marketing teams to build and convert pipeline
Conduct deep market research and competitive analysis to identify opportunities and inform product strategy
Create strategic content and sales tools that demonstrate the ROI and business impact of Adobe Express for Business Work cross-functionally with product management, marketing, and sales teams to ensure successful launches and feature releases
Analyze market trends, customer feedback, and sales data to optimize go-to-market approaches and improve conversion rates
What you’ll need to succeed6+ years of B2B software product marketing experience, with a
proven track record
of driving growth through inside sales channels
Deep understanding of SMB buying dynamics, sales processes, and marketing technology needs
Experience developing and executing successful go-to-market strategies for software products
Strong background in sales enablement and working with inside sales organizations
Understanding of creative workflows and marketing operations is highly valuable
Exceptional
communication
and storytelling abilities, with demonstrated success in creating compelling B2B narratives
Track record of building and maintaining strong cross-functional rela…
Title: Principal Product Marketing Manager
Company: Adobe Systems
Location: San Francisco, California, USA
Category: Marketing / Advertising / PR, Sales
