Overview
Principal SMB & Expansion Manager Jobs in Waltham, Massachusetts, USA at ZoomInfo
Position: Principal SMB Growth & Expansion Manager
At Zoom Info, we encourage creativity, value
innovation
, demand
teamwork
, expect accountability and cherish results. We value your take charge, take initiative, get stuff done attitude and will help you unlock your
growth potential
. One great choice can change everything. Thrive with us tham, MAWe are hiring a
results-oriented
full-stack SMB marketer to lead revenue growth efforts, leveraging both new business acquisition and customer expansion tactics to deliver measurable impact.
This is an important role within our organization, requiring an
entrepreneurial
mindset. As the SMB Growth & Expansion Manager, you will collaborate with PLG, E-commerce, Channel, Marketing Operations, Analytics, and Sales teams to develop and execute strategies that balance product-led growth with traditional sales efforts for the SMB segment. You will own a revenue target and be responsible for driving measurable growth to achieve it.
You need to be a creative thinker who can identify new opportunities, test hypotheses quickly, and iterate based on data-driven insights.
What You’ll Do:
Strategy Development:
Create and implement marketing strategies to drive new business and revenue growth through upsell/cross-sell opportunities in SMB. Revenue Generation:
Design an SMB customer journey that optimizes both new customer acquisition and existing customer expansion, using data-driven insights to optimize performance
Cross-FunctionalCollaboration:
Partner with PLG, E-commerce, Marketing Operations, Data Strategy, and Sales to ensure SMB Customer Journey is integrated and effective in marketing efforts
Process Optimization
:
Work with Marketing Operations and Revenue Operations to enhance marketing processes and workflows
Data Utilization:
Create analytics frameworks and approaches that leverage data insights to refine strategies and measure success
What You Bring:
10+ years in marketing with a focus on B2B SaaS, balancing PLG and sales-led approaches
Strong understanding of new business acquisition strategies and funnel metrics (ie, the Demand Unit Waterfall) Proven ability to collaborate with
cross-functional teams
, drive revenue, and use data to optimize campaigns
Data-driven mindset with strong
analytical skills
Excellent
communication
and stakeholder management abilities
Bachelor’s degree in Marketing, Business, or related field; MBA preferred
Success Metrics:
Revenue Targets:
Achievement of new business and upsell/cross-sell revenue goals
Campaign Impact:
Effective execution and measurable impact of SMB Campaign and Routing execution
Collaboration:
Successful integration with PLG, E-commerce, Marketing Operations, Data Strategy, and Sales teams#LI-AP3#LI-Hybrid Actual compensation offered will be based on factors such as the candidate’s work location, qualifications, skills, experience and/or training. Your recruiter can share more information about the specific
salary range
for your desired work location during the hiring process. We want our employees and their families to  addition to
comprehensive benefits
we offer holistic mind, body and lifestyle programs designed for overall well-being.
…
Title: Principal SMB & Expansion Manager
Company: ZoomInfo
Location: Waltham, Massachusetts, USA
Category: Marketing / Advertising / PR, Business
