Overview
Product Marketing Consultant Jobs in Bangalore, Karnataka, India at ZEISS India
Product Marketing Consultant : Â India and other South Asian countries-Bangladesh, Nepal, Bhutan, Sri Lanka and Maldives
Reports to:
Head of Marketing, Vision Care, Carl Zeiss India
Job
purpose
:  The Product marketing profile will be responsible for growing product portfolio for Carl Zeiss India, Vision Care. The marketing strategies should support the business segment’s aggressive and transformative growth phase.
Main Accountabilities
Lead Go-to-Market Initiatives:
Oversee and drive all internal and customer-facing Go-to-Market strategies for both existing lens product categories and new product launches, ensuring alignment with ZEISS Vision Care’s strategic goals.
Enhance Category Growth:
Develop and implement targeted initiatives aimed at driving category growth through consumer engagement and customer-facing marketing tools, including a comprehensive communications kit.
Provide Retail Support:
Offer in-field assistance to retail teams, helping to refine and advance category growth strategies and develop effective tools that enhance product visibility and
sales performance
.
Conduct Comprehensive Market Analysis:
Perform thorough market research on competitive offerings and pricing strategies, enabling the formulation of strategic counteractions at the regional, cluster, or channel level as necessary.
Manage Trade Programs and Analytics:
Lead the development and execution of trade programs,
customer engagement
trips and channel activations utilizing analytics for reviewing sales trends, cost of goods sold (COGS) impact, and profitability within the lens category, ensuring that ZEISS’s gross margin targets are consistently met.
Foster
Innovation:
Encourage
innovative
marketing approaches and tactics within the channel, leveraging digital tools and technologies to enhance partner engagement.
Collaborate with
Cross-Functional Teams
:
Work closely with sales, product management, customer training and customer service teams to ensure cohesive messaging and support for channel partners
Job Specifications
Education
:
Bachelors or Higher. MBA preferred.
Experience :
Overall experience of 5+ years
Proficient in Microsoft Word, Excel, and Power Point
3+ years of sales and distribution experience in consumer branding and retail
Strong ability to strategize and drive to execution at scale
Structural
problem-solving
abilities while dealing with uncertainty in the current world environment
Title: Product Marketing Consultant
Company: ZEISS India
Location: Bangalore, Karnataka, India
Category: Marketing / Advertising / PR (Business Development, Sales Marketing)
