Overview
Product Marketing Consultant Jobs in Chicago, IL at Caterpillar
Job Summary
We are seeking a motivated and detail-oriented Marketing Assistant to join our dynamic marketing team. The ideal candidate will play a crucial role in supporting various marketing initiatives, contributing to the development and execution of marketing strategies that enhance brand visibility and engagement. This position requires a blend of creativity and analytical skills, with a focus on digital marketing and project management.
Responsibilities
Assist in the development and implementation of digital marketing campaigns across various platforms.
Conduct market research to identify trends, customer needs, and competitive analysis.
Manage content updates on the company website using WordPress, ensuring all information is current and engaging.
Support product management efforts by coordinating product launches and promotional activities.
Optimize website content for SEO to improve search engine rankings and drive organic traffic.
Utilize marketing automation tools to streamline email marketing campaigns and track performance metrics.
Collaborate with team members to create visually appealing graphics and promotional materials using Adobe Creative Suite.
Monitor social media channels, engage with followers, and assist in creating content that fosters community engagement.
Help manage the marketing budget by tracking expenses and reporting on campaign performance.
Experience
Previous experience or internships in digital marketing or related fields is preferred.
Familiarity with SEO best practices and tools for keyword research.
Proficiency in WordPress for website management.
Understanding of email marketing strategies and automation platforms.
Experience with social media marketing across various channels (Facebook, Instagram, LinkedIn, etc.).
Knowledge of Adobe Creative Suite (Photoshop, Illustrator) is a plus.
Strong organizational skills with the ability to manage multiple projects simultaneously.
Excellent written and verbal communication skills.
Join our team as a Marketing Assistant and contribute to exciting projects that drive our brand forward!
Job Types: Full-time, Part-time, Internship
Pay: $18.64 – $19.90 per hour
Expected hours: No more than 40 per week
Benefits:
Paid time off
Schedule:
4 hour shift
8 hour shift
Day shift
Monday to Friday
Work Location: In person
Title: Product Marketing Consultant
Company: Caterpillar
Location: Chicago, IL
