Overview
Product Marketing Director, Member Engagement Jobs in San Francisco, California, USA at Lending Club
Current Employees of Lending Club:
Please apply via your internal Workday Account Lending Club  Corporation (NYSE: LC) is the parent company of Lending Club Bank, National Association, Member FDIC. We are the leading digital marketplace bank in the U.S., having helped our nearly 5 million members secure over $90 billion in loans to refinance high-cost debt and achieve their financial goals. Members today have mobile-first access to a growing range of products and services designed to work seamlessly together to deliver value in new ways.
Everyone deserves a better financial future, and our team is committed to making that a reality. Join the Club!
About the Role At Lending Club, Product Marketers have end to end accountability for their products strategy and execution. We’re looking for a Product Marketing leader to lead marketing to drive Member Engagement and Long-term relationships with Lending Club leading to multi-product penetration and brand preference. They will leverage our suit of product offerings across Lending (Personal loans, Auto refi, Purchase Finance), Banking, DebtIQ (credit monitoring), Digital App, etc.
and orchestrate optimal customer journeys by segment and channel. The ideal leader for this role brings a strategic, creative, analytical and
results-oriented
growth mindset. Armed with a passion for finding unique and
innovative
ways to market products, acquire and engage members, you’ll bring together an incredible team of marketers to create activities that drive the revenue, growth, and brand value.
This includes identifying an optimal cross sell, offer hierarchy and rotation strategy. Product Marketing is the heartbeat of the company and the voice of the customer, you will keep the organization connected to our Member needs through research and analysis to ensure we continually innovate to serve our them best. This is a highly visible role that requires partnership with
leadership
across business lines, marketing, product, engineering, risk and finance.
This is a great opportunity for a marketing leader with demonstrated Product and Growth-marketing experience who is excited to build upon the current capabilities for one of the company’s most important growth vectors.
What You’ll DoBe the Voice of the Members You will build a deep understanding of the customer’s needs, market, the competitive landscape and how Lending Club’s offerings and experience can best deliver those needs in a compelling and differentiated way Working with our brand team, develop and optimize Membership value proposition and build integrated go-to-market strategy across channels and segments Iterate on ideal product offering, positioning, and proof points through ongoing research and analysis Lead Strategy & Execution Develop and execute marketing strategies that drive – enrollment DebtIQ credit monitoring product, engagement in online and mobile banking like app downloads and x-selling of various qualified products across lending and banking
Develop annual strategy and quarterly roadmaps for engagement (App downloads, MAU, products per member, loan/deposit growth per member) to deliver against growth and engagement KPIs within defined budgets Work with marketing channel owners and business owners to define cross-sell opportunities
In conjunction with marketing ops develop detailed go to market deliver…
Title: Product Marketing Director, Member Engagement
Company: Lending Club
Location: San Francisco, California, USA
Category: Marketing / Advertising / PR, Management
