Overview
Product Marketing Lead Jobs in New York, New York, USA at ClassDojo
Location: New York
Class Dojo’s goal is to give every child on Earth aneducationthey love.
We started by building a powerful network forcommunication. Class Dojo’s flagship app is the #1communicationapp connecting K-8 teachers, children, and families globally. Teachers use it to share what’s happening throughout the day through photos, videos, and messages that make parents feel like they’re there. It’s actively used in over 95% of US schools, reaching over 50 million children in 180 countries, with a team of just around 200 people.
We are now beginning to use this network to give kids the best learning experiences in the world, far beyond those a standard school can provide.
We hire for talent density. Our team comprises the most talented,entrepreneurial, andinnovativeteammates from around the world, with experience ineducationand large scale consumer internet companies, including Instagram, Netflix, Dropbox, Stripe, Uber, Y Combinator, and more. We’re building a company where the most talented people want to work. We believe you’ll do the best work of your life here—and you’ll pioneer the future ofeducation, too.
What you’ll do:
You’ll help grow Class Dojo to be the world’s most widely-used pre-K-8 product and most-loved consumereducationbrand for kids. You’ll do this by deeply understanding our market and bringing that to life through engaging go-to-market campaigns that drive impact.
You’ll influence the product roadmap to shape the future ofeducationand strategize alongside product managers, data scientists, growth marketers, creative teams, and other cross-functional partners all united in our mission to 10x our growth goals.
We are on the hunt for a seasoned product marketer who is eager to dive in and play a critical role in reaching our ambitious targets. If you’re ready to make a significant impact, we’re eager to hear from you.
Responsibilities
Develop customer facing product narratives to drive awareness and engagement. Define our value proposition, positioning and differentiated messaging and bring it to life with a cohesive, emotionally resonant message.
Lead the go-to-market strategy for new products and features that drives adoption and usage, defining the right channel mix to drive KPIs.
Conduct market research to define segmentation and targeting strategy. Make strategic recommendations for how we can drive growth.
Deeply understand our customers and how they interact with each other. Collect qual and quant feedback to influence product strategy and uplevel our marketing.
Partner with creativeleadershipto develop compelling creative with strong storytelling that spans social, CRM, paid acquisition, landing pages, in-product experiences and more.
Build measurable KPIs for all product marketing plans, adopting a test and learn philosophy to hit business objectives.
Requirements
Experienced product marketer with 10+ years of experience at a consumer brand
You are a master at launching consumer products, with a strong track record of crafting emotionally rooted positioning and cut through messaging that drives business results
Customer champion with experience driving market research and customer insights, both qual and quant
Excellent storytelling skills—you have a sense for narrative, and can create succinct,impactfulmessaging
Experience with segmentation, targeting and positioning
Highlycollaborative, with proven ability to work across multiple teams…
Title: Product Marketing Lead
Company: ClassDojo
Location: New York, New York, USA
Category: Marketing / Advertising / PR, IT/Tech
