Overview
Product Marketing Manager Jobs in London, England, UK at Financial Times group
About Us
The Financial Times is one of the world’s leading news organisations, globally recognised for its authority, integrity and accuracy, with a mission to deliver quality information and services worldwide.
At the FT, curiosity thrives and ambitious thinking is rewarded. Here, you’re given the chance to reach millions, create work that matters and deliver impartial journalism in a polarised world.
In our warm,collaborativeculture, you’ll connect with adiverse communityof experts who support your growth, career aspirations and wellbeing.
Your future at the FT will be filled with opportunities that challenge and inspire you. With no fixed path, you’ll discover new skills and forge a career that can take you anywhere.
Build a newsworthy career at the FT.
OurCommitment to Diversity, Equity, and Inclusion
We believe in the power of unique perspectives and want all voices in our organisation to be heard, respected and valued. A supportive workplace is one where employees feel they can be themselves and operate to their full potential. We are committed to removing barriers for everyone, with a focus on addressing those faced by underrepresented groups.
The Business
At FT Professional, we proudly serve over 800,000 professionals and students across nearly 8,000 corporate, government, and academic organisations in more than 120 countries.
Our growth has been fuelled by providing access to the FT’s world-class journalism via  and the FT app, as well as offering journalism as data. We also cultivate important partnerships with media platforms and syndication agreements with other publishers.
Looking ahead, the next chapter of our success will focus on expanding our core business while accelerating growth through new products and services. Our strategy is to empower customers to make confident decisions, driveinnovation, and improve organisational performance through actionable insights,collaborativetools, andprofessional development.
The Role
As aProduct Marketing ManageratFT Professional, you’ll report directly to the Global Head of Product Marketing. This critical role is pivotal in driving product adoption and overall success, ensuring FT Professional products resonate with target audiences and drive measurable growth. Your work will combine market insight, customer focus, andcollaborative teamworkto executeimpactfulgo-to-market strategies.
Key Responsibilities
Market Research & Analysis:
Conduct market research to identify trends, customer needs, and competitive positioning. Use insights to inform product development and marketing strategies.
Go-to-Market Strategy:
Develop and execute comprehensive go-to-market strategies for new and existing products, including pricing, positioning, and promotional tactics.
Customer Engagement:
Collaborate with customer-facing teams to understand feedback, refine messaging, and enhance the customer experience.
Cross-Functional Collaboration:
Partner with product, sales, and editorial teams to ensure alignment and maximise product adoption.
Content Development:
Oversee the creation of marketing materials such as product collateral, sales tools, and digital content.
Required Skills and Experience
Communication:
Exceptional verbal and writtencommunication skills, with the ability to craft compelling narratives fordiverseaudiences.
Analytical Thinking:
Stronganalytical skillsto interpret market data, customer feedback, and performance metrics.
Creativity: A creative mindset with …
Title: Product Marketing Manager
Company: Financial Times group
Location: London, England, UK
Category: Marketing / Advertising / PR, Business
