Overview
Product Marketing Manager Jobs in Northborough, MA at AC Recruiting
II. PURPOSE OF THE POSITION:
The Marketing Specialist is responsible for acquiring leads for the sales team as well as marketing the Arrow product on social media websites, trade shows, and through client relationships. The goal of this position is to maintain a constant influx of new business while maintaining a working relationship with past clients.
Main Duties:
Develop Marketing strategies, create brand awareness, facilitate and support business development programs
Track RFP’s for national sign vendor opportunities, private and public bid opportunities via Bidclerk and the Alameda Builders Exchange
Manage and update Ace of Sales client database
Create Marketing collateral for Marketing and Sales initiatives
Manage Marketing email campaigns, lead generation and telemarketing
Data mining of newspapers and other sign industry avenues
Go over bid invitations and look through plans
Manage Arrow’s social media outlets: Facebook, Twitter, LinkedIn and Flickr
Manage Google AdWords campaigns
Build and nurture existing relationships with business owners, general contractors, developers and architects
Coordinate, budget and attend trade shows, event forums and lunch and learns
Cold call business owners, general contractors, developers and architects for new business opportunities
Assist with updating yearly General Contractor prequalification’s
Other duties as assigned
IV. MINIMUM QUALIFICATIONS
To perform this job successfully, an individual must be able to fully perform each of the job duties, described above, satisfactorily. The additional requirements listed below are the minimum qualifications required for this position.
Minimum Educational Requirements: High School Diploma, Marketing Degree preferred
Work Experience/Job Knowledge Requirements:
1. Minimum proven 1-2 years of directly related experience.
2. Must possess proven knowledge and ability with internet communications, and etiquette.
3. Must possess excellent oral, written and communication skills.
4. Working knowledge of Microsoft Office, including Word, Excel and Outlook.
Travel required: Occasional travel to visit General Contractors, and attend Trade Shows
License required: A valid California Driver’s license.
Vehicle/Transportation: Must have reliable transportation or a company vehicle may be provided for business related travel purposes.
Insurance requirement: Must demonstrate adequate proof of insurance for personal vehicle or must be insurable under the Company’s Vehicle Insurance Policy if assigned a Company Vehicle.
Required behaviors:
Effective time management skills.
Very effective organizational skills.
Dependable, prompt, regular attendance; demonstrate strong work ethics.
Honest and trustworthy.
Excellent interpersonal skills; respectful to co-workers and management.
Analytical and problem solving skills.
Decision making skills.
Effective verbal and listening communications skills.
Attention to detail and high level of accuracy.
Tolerance for stress of multiple simultaneous, possibly conflicting, demands.
Job Type: Full-time
Pay: $55,000.00 – $65,000.00 per year
Benefits:
401(k)
Dental insurance
Health insurance
Paid time off
Vision insurance
Shift:
8 hour shift
Supplemental Pay:
Commission pay
Work Location: In person
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Title: Product Marketing Manager
Company: AC Recruiting
Location: Northborough, MA
