Overview
Product Marketing Manager Jobs in Boston, Massachusetts, USA at Skyview Ventures, LLC
Sungage Financial revolutionized the residential solar industry by offering the most consumer-friendly approach to making solar projects affordable. We are looking to build our brand and get more people going solar than ever before.
The Product & Partner Marketing Manager is responsible for first, the execution of marketing strategies that drive awareness, comprehension, and adoption of new product enhancements and second, managing partnership relationships. This role is instrumental in bringing new product launches to market and collaborates on the development of strategies with both the Product team and the Director of Marketing. The role also manages our relationships with all industry integration and leverage partners, ensuring a mutually beneficial affiliation.
In order to be highly effective, the manager in this position will need an extensive knowledge of Sungage’s product, the Product team process, the target audiences, the competitive landscape, marketingcommunicationchannels, the creative development process and possess excellent strategic,project management,communication,collaborationandleadershipskills.
The Product & Partner Marketing Manager is responsible for developing and managing tools, content and resources that ensure successful launch of new products and productive relationships with industry partners. The right candidate has 4 – 7 years of experience in adynamic,fast-pacedmarketing environment whereinnovationand agility are highly valued and at least 2 years in a product-specific marketing role.
This position reports to the Director of Marketing.
Responsibilities:
Develop positioning and messaging that resonates with Sungage’s target buyer personas in a compelling way when communicating new product enhancements.
Collaborate with the Product team to set quantitative goals for each launch.
Assist Product with soft-launchcommunication, testing and audience feedback.
Develop marketing tactics for building maximum awareness of new product launches using target channels such as email, portal messaging, SMS texting, e-newsletters, webinars, blogs, social media, videos, sales enablement tools and others as well as cross-functional channels such as customer service or sales scripting/visual aids.
Create and maintain system-generated communications.
Work with product and salesleadershipto manage and drive marketing launch strategies for SaaS integration and channel partnerships; vet and recommend potential new partnerships using market research and consumer insights.
Lead the effort to continuously gain and share target audience intelligence, including demographics, psychographics and buying process.
Ensure our brand voice and look is present in all target-facing communications.
Understand the competitive landscape—be an expert on their product offerings’ features, benefits and positioning.
Manage budgets which support the launch tactics and monitor and report on budget status to Director of Marketing.
Assess the effectiveness of the marketing programs that support each product launch and report to the business on learnings and recommendations for enhancements.
Assume supervisory responsibility as needed, providing guidance to the Specialist on relevant projects and assisting in their training/development as opportunities arise.
Participate in wider strategy of the company, looking beyond Marketing’s role in the overall success of the company and making suggestions and recommendations for improvement.
Requi…
Title: Product Marketing Manager
Company: Skyview Ventures, LLC
Location: Boston, Massachusetts, USA
Category: Marketing / Advertising / PR, Management
