Overview
Product Marketing Manager Jobs in Lisboa, Lisbon, Portugal at Swapcard
Title: Product Marketing Manager
Company: Swapcard
Location: Lisboa, Lisbon, Portugal
Our MissionSwapcard is the leading AI-powered event platform designed to drive revenue growth and foster meaningful connections at in-person and hybrid events. We recognize the importance of teamwork in successful events; that’s why Swapcard is fueled by a team of innovators who are passionate about helping organizers build future-proof events.
Our VisionAt Swapcard, we believe in the power of meaningful connections. This belief fuels our commitment to pioneering modern solutions that empower organizers to create engaging event experiences.
Guided by our commitment to excellence and collaboration, we aim to redefine the landscape of event technology, setting new standards for engagement, accessibility, and impact.
Our BeliefsAt Swapcard, diversity is at the core of our success. With 42 nationalities represented among our 180+ team members, we champion diversity as a catalyst for creativity, collaboration, and unparalleled innovation.
We believe that by embracing a multitude of backgrounds, cultures, and viewpoints, we can truly understand and cater to the needs of our global community of event organizers and participants.
Our full remote opportunities empower our team to thrive, no matter where they are in the world, fostering a culture of flexibility and inclusion.
Are you a customer driven and highly competent Product Marketer looking for a new challenge? Swapcard is looking for a Product Marketing Manager to lead this function within our marketing team. By joining us, you are guaranteed to have a direct impact in our go-to-market strategy and marketing & sales success.
Reporting directly to the VP of Marketing, this role has both strategic and hands-on execution responsibilities. and will serve as the critical link between product, sales, and marketing. You will lead and transform the product marketing and sales enablement functions, helping set the go-to-market (GTM) strategy and ensuring alignment across marketing, sales, and product teams. And, you will build and maintain a strong understanding of our product roadmap, customer solutions, and the event tech market, including partners and competitors.
This role requires a marketer with a strong vision, who can elevate the quality of product marketing activities, craft compelling product narratives, and adopt innovative approaches to product storytelling and sales enablement. The ideal candidate will have a proven track record in building best-in-class product marketing programs and working with products teams from product/feature conception through launch to broad adoption.
What you’ll be doing?
GTM Strategy: Support pipeline growth through direct & partner sales channels. Research and advise on verticals, segments, personas, themes, and topics for integrated marketing programs and assess their effectiveness
Product Launches: Plan the launches of net-new products/features and releases of new capabilities and manage the cross-functional implementation of the plan. Ensure that the GTM roles are enabled to use the latest product capabilities and are ready to take them to market
Market intelligence: Be the expert on our buyers – how and why they buy and their buying journey. Conduct research to drive positioning, messaging, and promotion
Positioning and Messaging: Define and refine corporate and product positioning, messaging, and value frameworks to differentiate our brand and resonate with target audiences
Sales Enablement & Success: …
