Overview
Product Marketing Manager Jobs in Alameda, California, USA at Twitch
Position: Product Marketing Manager – Commerce
About Twitch
Launched in 2011, Twitch is a global community that comes together each day to create multiplayer entertainment: unique, live, unpredictable experiences created by the interactions of millions. We bring the joy of co-op to everything, from casual gaming to world-class esports to anime marathons, music, and art streams. Twitch also hosts Twitch Con, where we bring everyone together to celebrate, learn, and grow their personal interests and passions.
We’re always live at Twitch.
About the Role
As the Product Marketing Manager for Commerce, you will be responsible for the global, end-to-end marketing of ads, sponsor ships, and commerce products that empower creators to earn money while engaging their audiences. You will develop Go To Market plans that guide them to adopt tools and best practices based on their journey. You will partner closely with the Ads and Sponsorship Product teams to bringinnovativenew features and frameworks to market, developing a strategy based on the needs of the audience and bringing together a cross-functional team to implement that strategy.
You will demonstrate a mastery of consumer insights to develop your strategy, bring together cross-functional stakeholders to execute on your plans, and confidently align senior productleadershipand C-Suite executives around those plans. You will understand market trends, the competitive landscape, and leverage those to positively drive consumer sentiment and adoption of features. You will thrive in afast-pacedproduct development environment.
You will report to the Senior Director of Product Marketing within the larger GTM Marketing team.
You can work in San Francisco, CA;
Irvine, CA;
New York, NY; or Seattle, WA.
You Will
Oversee the development of go-to-market strategy for new product features on Twitch, working closely with research to align the strategy to customer needs and insights.
Guide a team of cross-functional stakeholders (including Product, Marketing, Data Science, PR, Design, Engineering, and more) to deliver effective marketing launches.
Embed yourself on the product team to develop and influence the product roadmap based on highest customer needs and insights.
Manage internal creative partners to ensure quality, on-budget, on-time delivery of marketing programs and assets across multiple channels.
You Have:
4+ years of professional experience in a corporate or startup environment.
2+ years in a marketing capacity at a technology company.
Experience partnering with and influencing Product Management, Research & Analytics, Comms, and senior executives.
Experience working on ad supply and sponsorship products is a plus.
Perks
Medical, Dental, Vision &Disability Insurance.
401(k).
Maternity & Parental Leave.
Flexible PTO.
Amazon Employee Discount.
We are anequal opportunity employerand valuediversitydo not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Pursuant to the Los Angeles Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Twitch values your privacy. Please consult our Candidate Privacy Notice for information a…
Title: Product Marketing Manager
Company: Twitch
Location: Alameda, California, USA
Category: Marketing / Advertising / PR, IT/Tech
