Overview
Product Marketing Manager – AI Messaging Jobs in Burlingame, California, USA at Freshworks
Company Description Freshworks makes it fast and easy for businesses to delight their customers and employees. We do this by taking a fresh approach to building and delivering software that is affordable, quick to implement, and designed for the end user. Headquartered in San Mateo, California, Freshworks has a global team operating from 13 global locations to serve more than 65,000 companies — from startups to public companies – that rely on Freshworks software-as-a-service to enable a better customer experience (CRM, CX) and employee experience (ITSM).
Freshworks’ cloud-based software suite includes Freshdesk (omni-channel customer support), Fresh sales (sales automation), Fresh marketer (marketing automation), Fresh service (IT service desk), Freshchat (AI-powered bots), supported by Neo, our underlying platform of shared services.
Freshworks is featured in global national press including CNBC, Forbes, Fortune, Bloomberg and has been a Built In Best Place to work in San Francisco and Denver for the last 3 years. Our customer ratings have earned Freshworks products Trust Radius Top Rated Software ratings and G2 Best of Awards for Best Feature Set, Best Value for the Price and Best Relationship.
Job Description
Freshworks is looking for a Product Marketing Manager (PMM) to lead the strategy, development, and execution of messaging, positioning, and go-to-market strategies for our AI-powered products and solutions. As a PMM, you will shape the narrative around AI capabilities and communicate its value to a range of customer segments and stakeholders. This role is based in our San Mateo, CA or Bellevue, WA office and will work cross-functionally with product, sales, marketing, and customer success teams.
Please note this is a hybrid role that requires an in-office presence 3 days/week (Tuesday-Thursday).
Key Responsibilities:
Messaging & Positioning Develop compelling messaging and positioning for Freshworks’ AI solutions that resonates with customers, analysts, and internal stakeholders.
Differentiate Freshworks’ AI capabilities from competitors, clearly articulating unique value propositions particularly in the domain of AI trust and governance
Refine messaging frameworks that align with overall company and product-level narratives.
Go-to-market Enablement Partner with Product Management to support the launch of major AI capabilities
Develop and deliver training, collateral, and tools that enable sales teams to articulate Freshworks’ AI value proposition around “People-first AI”.Thought
Leadership
& Content Development Collaborate with content marketing and communications teams to create blogs, whitepapers, and customer success stories that highlight AI’s impact.
Serve as an AI subject matter expert and spokesperson for internal and external engagements, including customer-facing events and analyst briefings.
Market & Competitive Intelligence Stay informed of AI industry trends, competitive offerings, and market shifts to continuously refine Freshworks’ AI messaging.
Provide input to product teams to inform the roadmap and influence new AI-driven capabilities.
Customer & Analyst Relations Partner with the Analyst Relations team to drive awareness and positive
recognition
for Freshworks’ AI offerings in key analyst reports.
Engage with cust…
Title: Product Marketing Manager – AI Messaging
Company: Freshworks
Location: Burlingame, California, USA
Category: IT/Tech, Marketing / Advertising / PR
