Overview
Product Marketing Manager, Digital Provider Jobs in San Diego, California, USA at ResMed
Global Product Marketing Manager
Challenge
We’re building the future of healthcare and looking for dreamers, builders, and leaders who want to create the best hardware & digital technology experiences.
Sleep apnea is just the start. We’re building a connected health ecosystem at Res Med, and we are looking for the architects of the future consumer health experience. It won’t be easy.
Overview
You are the Global Product Marketing Manager, Digital Provider responsible for defining how to bring a new product, feature, or service to market in a best-in-class manner. You possess in-depth knowledge of technologies and markets, with your singular focus being to ensure that the whole world feels as passionately about our products as you do. Your key areas of focus include performing market analysis and related research to deeply understand our potential users, strategizing pricing, placement, and
promotion
of the product, developing go-to-market playbooks and planning, as well as conducting lifecycle measurement and value evolution.
As a strategic thinker, you anticipate change and drive visibility and alignment across product, marketing, and revenue teams. Your background is as
diverse
as your capabilities—you have a startup mentality, are creative, and are an excellent problem solver. You have structured thinking, are a strong communicator, and are highly
collaborative
with stakeholders. You are
customer-centric
, have strong
project management
skills, are business-savvy, and can think strategically and prioritize accordingly.
You are also technology-savvy.
As an
inclusive
leader, you inspire and motivate team members to excel, fostering a culture of belonging,
collaboration
,
innovation
, and continuous growth. Your mentorship and guidance empower individuals to reach their full potential and contribute effectively to team objectives.
There is no formal
education
that can prepare someone like you for this role. You are a rare find—a unique combination of a structured thinker and visionary leader, with incredible passion and firm follow-through. You are a vibrant people person with a fascination for technology, an exceptional communicator who can work with engineering while not forgetting the business model, IP, profitability, and PR.
You know when to be assertive with a smile, understanding when to stand your ground and when to be flexible.
Let’s talk about the role
• Market Analysis and Research:
Conduct in-depth market analysis and research to identify market trends, customer needs, and competitive landscape. Utilize market insights to inform product development strategies and ensure alignment with market demands.
• Pricing, Placement, and
Promotion
:
Develop pricing strategies that maximize product profitability while remaining competitive in the market. Determine optimal product placement strategies to reach target customers effectively. Enable and support your marketing partners to create promotional campaigns that drive product awareness, engagement, and conversion.
• Go-to-Market Strategy:
Develop comprehensive go-to-market plans that outline product positioning, target audience, messaging, and distribution channels. Coordinate
cross-functional teams
to execute product launches successfully and d…
Title: Product Marketing Manager, Digital Provider
Company: ResMed
Location: San Diego, California, USA
Category: Marketing / Advertising / PR, Management
