Overview
Product Marketing Manager/Food Service/HORECA Jobs in Singapore, Singapore at MERCHANT BROTHERS PTE. LTD.
Position: Product Marketing Manager (Food Service/HORECA)
Position:
Product Marketing Manager (Food Service/HORECA)
Department:
Marketing
Location:
Singapore Reporting to:
General Manager Position Summary The Product Marketing Manager at Merchant Brothers will be responsible for driving product growth and market adoption within the food service sector, including restaurants, catering services, and hospitality businesses. This role involves developing go-to-market strategies, creating compelling product positioning, and supporting the business development team with tools and insights to effectively engage customers.
Core Responsibilities Market Insights & Research
· Conduct market research to understand trends, customer needs, and competitor offerings within food service channels
· Develop buyer personas to align marketing strategies with customer profiles in the food service industry
Product Positioning & Messaging
· Craft compelling product positioning and messaging tailored to chefs and procurement officers
· Develop marketing materials (e.g., brochures, presentations, and digital content) that highlight the unique benefits of our products
Go-to-Market Strategy
· Plan and execute go-to-market strategies for new product launches, product line expansions and events
· Collaborate with the business development team to ensure seamless product introductions and adoption within food service channels
Sales Enablement
· Develop sales tools, training materials, and presentations to support the business development team
· Conduct training sessions to ensure the business development team can effectively communicate product value propositions
Campaign Management
· Plan and manage marketing campaigns to increase product awareness and generate demand in the food service sector
· Create digital and offline content that resonates with chefs, restaurateurs, and catering professionals
Performance Analysis
· Monitor and analyse the effectiveness of marketing campaigns and product performance.
· Provide data-driven insights and recommendations for optimising marketing efforts
Stakeholder
Collaboration
· Work closely with the business development and management teams to align on product strategies and customer needs
· Engage with customers and industry partners to gather feedback and identify partnership opportunities.
Requirements, Knowledge, Skills
Education
:
Diploma or Degree in Marketing, Business, Communications, or a related field.
Experience : 2-4 years in product marketing, preferably in food service, FMCG, or related industries.
Skills :
Strong understanding of food service industry
Excellent
communication
, presentation, and copywriting skills
Proficiency in digital marketing tools and CRM platforms
Ability to analyse market data and derive actionable insights
Project management
skills with
attention to detail
and timelines
Collaborative
mindset with the ability to work cross-functionally#J-18808-Ljbffr
Title: Product Marketing Manager/Food Service/HORECA
Company: MERCHANT BROTHERS PTE. LTD.
Location: Singapore, Singapore
Category: Marketing / Advertising / PR (Marketing Manager, Product Marketing, Marketing Strategy, Sales Marketing), Business (Sales Marketing)
