Overview
Product Marketing Manager, full time contractor role Jobs in Alpharetta, GA at Digital Scientists
Title: Product Marketing Manager, full time contractor role
Company: Digital Scientists
Location: Alpharetta, GA
Digital Scientistsis a leading technology consultancy specializing in MVP development, healthcare solutions, and digital transformation; headquartered in Alpharetta, GA. We provide expertise in building and designing customized digital products for business clients in a variety of industries including healthcare technology, Ecommerce, social marketing, and new ventures.
We are seeking anexperiencedProduct Marketing Manager to drive marketing strategy for both our agency plus key client SaaS products, including the Never Alone Telehealth platform (neveralone.com) and Tinyspark, a social marketing application solution (loveTinyspark.com). You will be a great fit if you enjoy a combination of both strategic and tactical digital marketing for start-up software services.
This is afull time Independent Contractorrole for an individual who can split their time effectively between working remotely from home and working in our downtownAlpharettaoffice, allowing for a flexible work schedule between remote tasks and in-person workplace collaboration.
ResponsibilitiesThis critical role is an opportunity to lead all B2B and B2C marketing efforts; provide clarity of each of our SaaS products’ differential value in order to attract and qualify potential clients. You’ll wear multiple hats: promoting Digital Scientists’ expertise in MVP development and digital transformation while also managing the product marketing strategies for our client solutions.
Agency Marketing Leadership
Create compelling case studies and success stories from our client work
Support business development efforts with high-quality marketing materials and presentation decks
Position Digital Scientists as a thought leader in healthcare technology & digital innovation
Manage, coordinate and delegate tasks with an offshore Marketing Coordinator and marketing vendors
Drive adherence, maintenance, and marketing activities through Pipedrive & Hubspot CRM’s
SaaS Product Marketing
Lead product marketing strategies for key client products, including Never Alone and Tinyspark
Develop distinct value propositions and messaging frameworks for each product, while maintaining alignment with Digital Scientists’ expertise
Collaborate with client teams to ensure marketing execution aligns with their business objectives
Create and maintain product marketing calendars and content strategies
Demand Generation & Pipeline Growth
Create, execute and optimize lead generation campaigns across multiple channels
Determine and develop targeted ABM strategies for enterprise healthcare prospect
Establish and track KPIs for both agency and client marketing initiatives
Manage marketing automation workflows and lead nurturing programs
Drive qualified leads for both Digital Scientists and our client products
Market Intelligence & Strategy
Monitor industry trends across healthcare technology, social marketing & digital transformation
Conduct competitive analysis for both agency services and client products
Provide strategic insights to inform product development & marketing strategies
Track and analyze market opportunities for new service offerings
Content & Thought Leadership
Develop thought leadership content highlighting Digital Scientists’ expertise
Create product collateral, white papers, and case studies
Manage content calendar across agency and client needs
Coordinate with subject matter experts to produce technical …
