Overview
Product Marketing Manager, Premium Growth Jobs in Mountain View, CA at LinkedIn
Title: Product Marketing Manager, Premium Growth
Company: LinkedIn
Location: Mountain View, CA
Company DescriptionLinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.
Join us to transform the way the world works.
Job DescriptionThis role will be based in San Francisco, New York or Chicago.
At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.
Join LinkedIn’s fastest growing subscription business, LinkedIn Premium, and take it to the next level.
As a Product Marketing Manager, Premium Growth you will shape the LinkedIn Premium subscription acquisition funnel across marketing channels and product touchpoints to deliver the right message, with the right offer, to the right customer at the right time. Leveraging audience insights, you’ll collaborate with cross-functional stakeholders – including marketing ops, product managers, and data scientists – to identify, nurture, and convert prospective customers who can achieve their goals faster with Premium. You’ll establish growth targets and socialize Marketing’s impact and ROI with finance and business operations partners. You have demonstrated experience navigating ambiguity, driving clarity, and influencing strategy through to detailed execution and performance measurement.
Research has shown that diverse teams produce the best outcomes, and in LinkedIn Premium Product Marketing, we take that learning to heart. We welcome diversity in all of its forms and work every day to create an inclusive culture.
Responsibilities
Identify and prioritize opportunities to grow the subscriber base for Premium business
Utilize understanding of target audience segments and their preferred buying experience across consideration, purchasing, and onboarding to acquire and retain subscribers
Partner closely with product management, data science, and marketing partners to test and launch strategic, envelope-pushing initiatives that drive subscription growth. Activate data partners to test and implement new impact measurement techniques, to capture marketing’s impact.
Influence cross-functional teams across business operations, monetization strategy, product, and marketing to unlock commercial innovation around subscriptions pricing, packaging, and positioning
Set ambitious marketing channel’s financial targets and oversee full-funnel performance reporting for executives
Qualifications
Basic Qualifications
BA/BS degree or equivalent experience
4+ years of experience in consumer product marketing or growth marketing, with a focus on user acquisition
Preferred Qualifications
Track record of designing, executing, and iterating A/B tests; analyzing and translating data into business and customer insights; and communicating learnings broadly to inform business strategy
Growth mindset, curious, self-aware, and passionate about continuous improvement
Strong…
