Overview
Product Marketing Specialist- Digital Imaging Jobs in Taguig, National Capital Region, Philippines at Sony
Title: Product Marketing Specialist- Digital Imaging
Company: Sony
Location: Taguig, National Capital Region, Philippines
Job Scope:
Portfolio Management
• Manage the local product portfolio based on market and competitor landscape
• Design a go-to Market Plan for incoming products encompassing all internal (support teams) and external stakeholders (Dealers and Distributors)
• Act as the key person for creating joint business plans with strategic accounts and for penetrating emerging channels
Brand Management
• Ensure the strong, premium and aspirational positioning of the category and Sony branding considering ROI
• Forecasting, Pricing, Promotion and P&L Management
• Create a sales plan and forecast based on product competitiveness, business and market trends, using in-depth data analysis
• Create a pricing and promotion plan, and manage Profit and Loss based on product sales and business trends, using in-depth data analysis
Channel Management
• Come up with strategies and promotions that will ensure profitability in our sales channels
• Strengthen and establish Sony brand presence in our sales channels with efficient and ROI-based shopfront management including retail executions, VMD and promoter management
Operations, Analysis and Reporting
• Oversee all daily, weekly, monthly and annual category operations
• Generate data-based high-level analysis and reports to be shared with internal local, Regional and Global stakeholders covering product, category, business and market performance
Qualifications:
• Candidate must possess a Bachelor’s Degree in Business Administration/Engineering or related disciplines
• Preferably with at least 2 years of work experience in the field of Marketing, Business Development and/or Product Management
• Must have advanced working knowledge in Product and Channel Marketing
• Must have advanced proficiency in Microsoft Excel and PowerPoint
• Must be comfortable and passionate in working with numbers
• Must have excellent analytical and strategic thinking skills
• Must have excellent presentation and communication skills
• Must be a quick learner with a go-getter attitude
• Preferably with working background in the Consumer Electronics Industry or related
• Must be an excellent team player who values speed and efficiency
• Must be willing to work in Bonifacio Global City,Taguig City, but is amenable to possibly do field work.
