Overview
Programmatic Campaign Manager Jobs in Herndon, Virginia, USA at T-Mobile
At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package – this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That’s how we’re UNSTOPPABLE for our employees!
*** This role will sit in Herndon, Virginia;
Bellevue, WA; or New York, NY. This is not a remote role, this is a hybrid environment requiring 3 days a week in office.
T-Mobile is the nation’s Un-carrier and the fastest growing US wireless company thanks to an unconventional philosophy built on listening to customers and breaking from tired industry norms. We’re looking for an experienced digital media professional to implement and innovate paid programmatic campaigns across T-Mobile LOBs. This role is a leader within our organization charged with collaborating internally and externally to bring to life
innovative
media executions with data-backed business results.
Reporting into the Sr Manager, Programmatic Media, you’ll be responsible for owning the day-to-day execution and
optimization
for T-Mobile’s display, OLV, and audio campaigns. In particular, your focus will be on maintaining a pulse on the performance of your campaigns through ongoing analysis and
collaboration
with team members to ensure proper tagging and trafficking for clean data. A successful candidate will have demonstrated experience within programmatic platforms and an understanding of the underlying auction dynamics.
WHAT YOU’LL DO IN YOUR ROLE
Implement and manage T-Mobile’s addressable display, OLV, and audio advertising campaigns in programmatic platforms; including, but not limited to The Trade Desk, Google DV360, and Amazon
Implement and adhere to the defined campaign launch and ongoing QA processes
Implement a team-set strategy in platform, and suggest improvements/iterations for existing and net new campaigns
Refine and iterate on the established best practices around programmatic marketing internally including campaign management,optimization, reporting,cross-functional collaborationand vendor/partner management and billing
Work closely with fellow activation team members on campaign planning, activation,optimization, and reporting
Implement and optimize the custom audience strategies applying 1st party data and inventory strategies involving a mix of auction and guaranteed buying models using data to inform decision making
THE EXPERIENCE YOU’LL BRING
While the quality and accomplishments of a person’s career will be the determining factor, the finalist will have the following requisite qualifications:
5+ years of digital marketing experience (programmatic display/OLV/audio and/or ad operations) whether at an agency, end brand, or technology platform
Experience with the full lifecycle of a digital media campaign from planning to trafficking and campaign setup, QA and launch, ongoing management andoptimization, and reporting
Familiarity with the AdTech industry, inventory, and programmatic platform landscape
Test and learn attitude driving strong data analysis abilities and the capability to identify trends within large data sets
Experience in managing a range of campaigns across a range of products, goals, and target audiences
Domain ex…
Title: Programmatic Campaign Manager
Company: T-Mobile
Location: Herndon, Virginia, USA
Category: IT/Tech, Marketing / Advertising / PR
