Overview
Programmatic Media Specialist Jobs in Charlotte, North Carolina, USA at Valtech
Why Valtech? We’re advisors, visionaries, creatives and techies. We embrace all things digital. We collaborate with each other. We have fun. We love our clients. We’re looking ahead. We are global.
At Valtech (legacy Kin + Carta), we’ve got opportunities to offer you — for learning; for growing; for making world-changing impact; for being a real agent of change. Ourglobal workforceexists to unlock a better way to experience the world, and that all starts with our workplace. We’re proud of:
The ideal Programmatic Media Specialist for Valtech is passionate about experience revolution,innovation, has strategic media planning experience while looking to continually learn, and enjoys sharing expertise. The individual will support the Media Director in translating client business objectives intoinnovativeand effective strategic media plans. This will be an individual contributor role where you will be expected to work with a team of other marketing experts in multiple disciplines including paid and social media, client services, creative, data, and more.
Strong verbal and writtencommunicationare a must. Experience working in an Agile Scrum development environment, or in a consulting capacity is a plus.
Role responsibilities
Serve as client-facing programmatic media expert
Develop strategic media plans across programmatic and direct partners
Set-up and launch programmatic media campaigns including display, native, CTV, DOOH, video and audio
Support in planning research including competitive analysis, audience insights, media behaviors and industry trends
Department Operations
Own digital ad trafficking through Google Campaign Manager. Includes development of placement tags, assigning creative, communicating with internal and external teams for implementation
Responsible for media invoicing for programmatic vendors including billing reconciliations and actualizations
Lead programmatictraining and developmentfor junior team members
Collaborate with other agency departments such as creative, strategy, data, and account management as needed
Reporting and Analysis
Monitor campaign performance and make proactive recommendations
Support in QA of platform and vendor data
Collaborate with data and analytics prior, during and after campaign launch to ensure proper tracking is implemented
Support in development of monthly, quarterly and annual performance insight
Minimum Requirements
At least 2+ years of programmatic experience (agency or client)
Experience trafficking ads through Google Campaign Manager
Hands-onworking experience with DSPs such as DV360, Stack Adapt, The Trade Desk, and direct publisher media buys
Baseline understanding of floodlight tags, tracking pixels, and measurement implementation
Passionate about media and motivated to keep up with industry trends and emerging platforms
Aninnovativeproblem solver
Sparked by curiosity and eager to ask questions
Comfortablemulti-taskingand prioritizing
Detail oriented and organized
Motivated self-starter and critical thinker
The benefits
This is a Full-Time position in the United States. Thesalary rangeoffered for this position is 60k-75k annually, depending on experience and location.
Beyond a competitive full compensation package, we pride ourselves on offering youflexibility,career advancement&learning and development. Our benefits are country specific to cater to the needs of our people so your talent partner will be able to run th…
Title: Programmatic Media Specialist
Company: Valtech
Location: Charlotte, North Carolina, USA
Category: Marketing / Advertising / PR, IT/Tech
