Overview
Public Relations Associate Director, APAC Jobs in Singapore, Singapore at SHEIN
Public Relations Associate Director, APACSHEIN is a global online fashion and lifestyle retailer, offering SHEIN-branded apparel and products from a global network of vendors, all at affordable prices. Headquartered in Singapore, SHEIN remains committed to making the beauty of fashion accessible to all, promoting its industry-leading, on-demand production methodology, for a smarter, future-ready industry.
Summary of Role The successful candidate will be responsible for developing and driving public communications strategies/campaigns to promote SHEIN’s corporate profile, as well as safeguarding the company’s reputation among external stakeholders in the APAC region. He/she is also responsible for fostering strategic partnerships with key media and public stakeholders in the  this role, the candidate must be able to work effectively with various teams, including the Customer Service,
Sustainability
, Government Relations, Legal, Marketing, and Supply Chain teams, to advance SHEIN’s corporate interests in the APAC region.
The successful candidate should possess a deep interest and ability to understand how politics, business, fashion,
sustainability
, technology and
innovation
, as well as international relations are interconnected.
Responsibilities Write, develop and manage SHEIN communications materials to enhance corporate visibility and public image
Develop, coordinate and drive implementation of external
communication
strategies and PR campaigns to position and promote SHEIN’s corporate profile
Build and manage relationships with relevant media and other public stakeholders
Track, monitor and lead daily reporting on media commentary and public discourse
Manage corporate PR agency to meet KPIsRepresent SHEIN in corporate/media activities
Plan and execute corporate social responsibility programmes in partnership with internal and external stakeholders
Pre-empt and provide counsel on issues management, as well as manage crisis communications situations
Prepare and facilitate
senior management
for public speaking and media engagements
Qualifications and Experience Degree in Communications, Media, Journalism, Public Relations or related fields
At least 8 years of experience in corporate communications or public relations
Strong track record in developing and implementing external
communication
strategies/campaigns
Excellent understanding of in-country media landscape, as well as strong top-tier media relations network with business, consumer and/or technology journalists
Excellent writing, presentation and
communication skills
Good knowledge and experience in digital media tools/platforms
Excellent interpersonal and
teamwork
skills
Ability to multi-task and have exceptional
attention to detail
while operating in a
fast-paced
and
dynamic environment
Strong proficiency in English; proficiency in other Asian languages such as Chinese, Thai, Korean, etc. will be considered an advantage
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Public Relations Industries Retail  Apparel and Fashion, Retail, and Internet Marketplace Platforms
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Title: Public Relations Associate Director, APAC
Company: SHEIN
Location: Singapore, Singapore
Category: Marketing / Advertising / PR (Marketing Communications, PR / Communications, Digital Marketing)
