Overview
Public Relations Executive/Manager Jobs in Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia at LUSH FRESH HANDMADE COSMETICS MALAYSIA
Title: Public Relations Executive/Manager
Company: LUSH FRESH HANDMADE COSMETICS MALAYSIA
Location: Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
We’re looking for a new PR & Marketing to join the LUSH MALAYSIA team. PR actively will be responsible for increasing Lush’s Brand presence in Malaysia, according to global standards.
PR & Marketing Job Purpose:
• Responsible in fielding media questions and pitching stories to the media, preparing press release and organizing in-store event.
• Responsible for developing, implementing and managing marketing campaigns that promote a company and its products. A major role in enhancing brand awareness within the social media well as driving footfall to the store and acquiring leads/customers
PR & Marketing Key Responsibilities:
• Build genuine and strong relationships with media, campaign partners- Work with other parties for tie-ups and co-organize events / campaigns, suppliers and global LUSH PR teams.
• Create and deliver effective PR strategies across country,combining brand vision and business objectives to achieve commercial goals.
• Ensure monthly collection of customer database from store and Compile and provide updates/ new launches/ news/ media coverage/ events for Lush website/ newsletter (moving forward)
• Organize in-store events for press and KOL (new collection).
• Work closely with principal (UK) on day to day or ad-hoc basis.
• Monitor all magazines and newspapers for Company articles.
• Research and share press release to compile for PR Report
• Working on marketing initiatives to increase conversion rate and drive footfall into the store.
• Prepare reports- Report and measure ROI on all PR activities and outcomes
• Post-mortem of events.
• Build and protect LUSH brand reputation to cement market position.
• Access and engage media in brand storytelling and convert media into brand advocates.
• Create and execute events and experiences to share brand stories with media. Respond to media requests; pitching proactively and reactively to media.
• Prepare PR budgets and forecast products for PR needs.
• Organise media to attend local suppliers, and charity pot partners for a true brand experience.
• Manage and lead the charity pot campaigns.
• Actively seek and apply for a large amount of awards throughout the year that align with the business goals.
• Amplify human rights, animal welfare and environmental protection campaigns through effective media outreach.
PR & Marketing Job Duties:
 Daily – Social Media – Content Development
• Curating, planning and deciding the products and type of content
(curated & repost content)
• Prepare and fine-tune copy for all pre-planned and curated content.
• Search, keeping updated, filter and optimize relevant content from principal brands, Other countries and User generated content) to be reposted.
• Create social buzz regarding new product or special collection launches.
 Daily – Social Media – General Monitoring
• Monitoring number of likes and comments of previous postings to understand Consumer preference and updating in monthly social media tracking report.
• Monitor the ever-changing types of content preferred by followers and customers to identify which products of contents garner the most engagement to aid future planning.
• Replying and handling customer’s enquiries through comments or personal message.
• Monitor principal social media strategy.
 Weekly – Social Media
• Content to include a targeted qty 2 postings a day / 14 postings a week (or more whenever …
