Overview
Public Relations Specialist Jobs in River Falls, WI at University of Wisconsin- River Falls
Brand Marketing Specialist – All Star Brands
Please note: JARS Cannabis and All-Star Brandes are affiliated organizations that share an applicant tracking system. While this position is listed under ‘JARS Cannabis’, it is associated with All-Star Brands. This does not affect the hiring process, employer of record or role responsibilities.
About Us: All Star Brands is a leader in the cannabis industry, dedicated to developing innovative, high-quality products that resonate with consumers. We focus on building strong, recognizable brands that stand out in the market through creativity, collaboration, and cutting-edge marketing strategies. If you’re passionate about brand storytelling and driving marketing success, we want to hear from you!
What We Are Looking For:
The Brand Marketing Specialist will be responsible for executing marketing strategies that elevate our brands, increase consumer engagement, and support sales initiatives. This role will involve working cross-functionally with creative, sales, and operations teams to ensure cohesive and effective brand messaging.
Job Duties:
Support the development and execution of marketing plans for All Star Brands’ portfolio.
Assist in product launches, brand campaigns, and promotional strategies.
Collaborate with creative teams to produce compelling brand assets and marketing materials.
Work with third-party vendors to curate and support brand swag, merchandising, collateral, and education materials.
Conduct regular field visits to retail partners to assess brand presence, gather insights, and strengthen relationships.
Develop and execute budtender education training sessions to ensure staff is well-versed in product offerings and brand messaging.
Coordinate and optimize in-store display merchandising, ensuring strong product visibility and consumer engagement.
Ensure all marketing efforts align with cannabis industry regulations and compliance standards.
Track and report on key marketing performance metrics to evaluate effectiveness and ROI.
Requirements:
Minimum 3 years of experience in marketing, preferably in the cannabis or CPG industry.
Strong understanding of brand building and consumer engagement strategies.
Ability to manage multiple projects in a fast-paced environment.
Experience working with creative teams and external partners.
Strong communication and organizational skills.
Ability to travel up to 25%.
Must be 21 years of age or older.
Must be willing to submit to a background check.
All Star Brands is proud to be an Equal Opportunity Employer. Employment decisions are based on qualifications, merit, and business needs. We do not discriminate on the basis of race, religion, gender identity, sexual orientation, age, disability, or any other protected status.
Title: Public Relations Specialist
Company: University of Wisconsin- River Falls
Location: River Falls, WI
