Overview
Public Sector Segment Marketing Manager Jobs in Morrisville, North Carolina, USA at Lenovo
General Information
Req #
WD
Career area:
Marketing
Country/Region:
United States of America
State:
North Carolina
City:
Morrisville
Date:
Tuesday, January 7, 2025
Working time:
Full-time
Additional Locations
:
* United States of America – North Carolina – Morrisville
Why Work at Lenovo
We are Lenovo. We do what we say. We own what we do. We WOW our customers.
Lenovo is a US $57 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services.
Lenovo’s continued investment in world-changing
innovation
is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).
This transformation together with Lenovo’s world-changing
innovation
is building a more
inclusive
, trustworthy, and smarter future for everyone, everywhere. To find out more visit  , and read about the latest news via our Story Hub .
Description and Requirements
About Our Team
The Public Sector Segment Marketing Manager is a key player in driving marketing initiatives aimed at Higher
Education
and Government customers. This position collaborates with a team of marketing individuals and works closely with our North American sales and product marketing organizations, and WW Marketing organization, to understand business and marketing goals and objectives. The Public Sector Segment Marketing Manager oversees the development and execution of the marketing plan to achieve those objectives and drive overall segment growth.
You will:
Partner with the sales and category teams to understand and support the segment priorities and goals
Partner with the WW marketing team to understand and support the marketing priorities and goals
Define the end-to-end North America segment marketing strategy and document in annual and quarterly marketing briefs
Help to build the annual marketing budget for the segment and manage the quarterly marketing budget and associated operational activities
Establish supporting marketing objectives and KPIs and coordinate across supporting teams to ensure alignment
Own the overall segment target audience framework and associated messaging
Own and evangelize the “Why Lenovo” story for the segment and ensure the strategy and content clearly articulate that value proposition
Establish segment event strategy and partner with the Events and Communications teams to best execute and leverage events
Partner with the Marketing Center of Excellence on planning and execution of campaigns to ensure the right audiences are reached, the message is heard and understood, and our goals are met
Work closely with the lead development te…
Title: Public Sector Segment Marketing Manager
Company: Lenovo
Location: Morrisville, North Carolina, USA
Category: Marketing / Advertising / PR, Management
