Overview
Real Estate and Marketing Coordinator Jobs in West Des Moines, IA at SVN – Create
Ball Systems is looking to hire a B2B Content Marketing Specialist.
The B2B Content Marketing Specialist works as the primary internal marketing team member, interfacing with leadership, sales, and the external agency team to ensure defined goals and objectives are met.
Not everyone can be a B2B Content Marketing Specialist. To be seriously considered for this role, please have the following regarding:
Experience: At least 3 years in a similar role with comparable goals and responsibilities (marketing for a B2B technical or engineering company, preferred)
Education: Bachelor’s degree in English, Marketing, Communications, Journalism, or related field
Skills: You must be an excellent technical writer, someone who understands how to frame a message in a clear, concise, and compelling way. You must also understand the mechanics of an efficient, effective Marketing Automation campaign (HubSpot Software Suite experience highly preferred).
Characteristics: This is an autonomous position reporting to a senior executive, so you should be self-sufficient and self-motivated. It’s also a creative role, so you must be able to gracefully receive criticism and feedback about your work. You should also have strong organizational, multitasking and planning skills as well as a high commitment to excellent internal and external customer service.
About the Role
Marketing:
Serve as the internal Ball Systems lead on marketing, campaign and content plans
Develop, oversee and execute a comprehensive marketing strategy for the company
Execute content calendars across channels (blog, web, and, ungated and gated content)
Maintain the company website and the brand of Ball Systems
Serve as lead writer/editor for all Ball Systems generated content. Work with engineering team to distill technical subjects into strategic written content
Strategically write and edit blog posts, case studies, white papers, social media posts
Prepare monthly and quarterly reporting (website data and social media data)
Manage, oversee and execute the strategy of all social media outlets (Facebook, Twitter, LinkedIn)
Manage, oversee and execute the strategy for various email campaigns
Manage, oversee and execute the strategy for our trade shows
Assist in driving House Accounts sales plans
Work with Sales to define target growth sectors and customers per the business objectives. Build company and capability awareness within these areas that generates new leads for Sales
Work with Sales to create relevant content for Sales presentations and new business pursuit
Project Management:
Demonstrate successful project management and execution of multiple campaigns and projects in parallel and within budget
Manage and communicate all internal deadlines
Manage overall marketing department budget
Manage relationships and activities of the agency partner and third party service providers
Leadership:
Comfortable speaking up and sharing opinions with company leaders, engineers, managers, and agency team
Assertive yet professional with colleagues such as, engineers, managers, company leaders, etc. when they miss their marketing deadlines
Excellent communication skills (presentation, MS Teams, Zoom, GoToMeeting, phone, email)
Attend and contribute to Ball Systems meetings, representing the marketing function, informing colleagues on department plans, successes, and updates
Work with a variety of teams including business leaders, engineering professionals, agency staff
Assist in executing marketing process automation both within typical marketing tools (e.g., HubSpot, etc.), but also automating internal process (e.g., content development, etc.)
Promote and advocate the culture of Ball Systems
Equal Opportunity Employer:
Applicants must be US Citizens or current Green Card holders due to our military contracts. We cannot sponsor visas.
About Ball Systems:
We are headquartered in Westfield, IN on the north side of Indianapolis. Ball Systems offers a positive, fun working environment for its employees. We strive to provide a relaxed atmosphere that promotes communication and cooperation between Ball Systems team members, offering professional and personal growth. Salary is commensurate with experience level. Ball Systems offers a comprehensive benefits package that includes: Health, Dental, and Vision insurance plans (Ball Systems pays a large portion of the employee’s health care premium cost), Life insurance, 401(K) Savings Plan with matching, a defined profit-sharing program, paid vacation/holidays/sick time, flexible work schedule, excellent work environment, and strong growth potential.
About Ball Systems:
Ball Systems is a growing, high-performance, full-service test, automation, and custom engineering company offering a wide variety of solutions and services to a broad range of industries. Our growing portfolio of solutions includes automotive and aerospace testers, power electronics and automated systems. We provide talented specialists with applied experience and an excellent command of the tools of the trade. We have a 50-year history in the test engineering industry, and our expertise is supported by decades of momentum.
Title: Real Estate and Marketing Coordinator
Company: SVN – Create
Location: West Des Moines, IA
