Overview
Regional Digital Optimization Specialist Retail IKEA RSO Jebel Ali – IKEA Jobs in Dubai, UAE/Dubai at Elevon Core
Job : Â 165398 Date posted: Â 28/11/2024 Company description Job
Requisition
: Â 165398 Established in the 1930s as a trading business, AlFuttaim Group today is one of the most diversified and progressive privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions: automotive, financial services, real estate, retail, and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia, and Africa.
AlFuttaim Group partners with over 200 of the world’s most admired and
innovative
brands. AlFuttaim Group’s entrepreneurship and relentless customer focus enable the organization to continue to grow and expand, responding to the changing needs of our customers within the societies in which we operate. By upholding our values of
respect
, excellence,
collaboration
, and integrity, AlFuttaim Group continues to enrich the lives and aspirations of our customers each and every day.
Job description Overview of the role Optimize IKEA’s digital platforms (web and app) for user experience, traffic, and conversions. Conduct A/B tests, analyze keywords, and translate insights into actions. Ensure omnichannel consistency, optimize SEO/GMB for visibility, coordinate with the global team for SEO, and manage global web releases. Align campaigns with commercial priorities and collaborate for a compelling omnichannel experience.
Lead UI enhancements to optimize user journeys and conversions. What you will do Maintain and optimize the IKEA website and mobile applications by ensuring that all functionalities are implemented effectively to secure online performance and operations (e.g., increase of conversion rate and visitation). Ensure a consistent and positive IKEA customer experience on the web. Coordinate and steer an integrated digital media mix that is set up in an optimal way.
Together with eCommerce web and other marketing colleagues, search for areas of improvement to optimize the online media mix and through this the IKEA web performance in total. Analyze essential keyword volumes and search rankings and based on that define a search strategy for the country that is aligned with the global search direction and refined in terms of eCommerce.
Gain digital synergy traffic and visibility from search engines by securing organic search results (SEO) through paid search efforts (SEM) directing to the IKEA website as the central hub of our digital landscape. Partner with functions (e.g., PR, global & local web team, customer relations, eCommerce) across the organization to identify areas of improvement to optimize the IKEA web functionality.
Analyze web statistics on a continuous basis to optimize the online media mix, the functionality, and commerciality of the IKEA country website. Work with various steps in the purchase funnel and increase conversion on each step of the funnel. Analyze user behavior, data insights, and A/B testing to improve the overall digital experience on all digital tools. Give feedback on functional effectiveness and communicate new needs to the global & local web team in order to support future development of the digital media landscape.
Required skills to be successful Experience in designing and implementing process flows and workflow management procedures in a
quality assurance
/testing environme…
Title: Regional Digital Optimization Specialist Retail IKEA RSO Jebel Ali – IKEA
Company: Elevon Core
Location: Dubai, UAE/Dubai
Category: IT/Tech, Marketing / Advertising / PR
