Overview
Regional Marketing Lead – Ohio Valley Jobs in Pittsburgh, PA at AstraZeneca
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Job description
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Responsible for defining, developing, and implementing the brand strategy for Surgical Technologies SurgiCount products, product lines, lines of business, or on a company-wide campaign basis. Applies consumer insights and market intelligence to the process of developing approaches to linking a brand identity to the company and its products. Collaborates with business units, regions, and channels to understand their market needs and links brand positioning to maximize customer loyalty and connection to the product and company. Establishes and executes brand strategies and programs to achieve commercialization, profitability, business growth and market share objectives. Partners with cross-functional teams to lead brand planning efforts and develop brand personality in conjunction with marketing, product marketing, product management, market research and marketing communications functions
What you will do
Responsible for the product, program, or portfolio strategy
Interpret competitive landscape and incorporate into marketing strategy
Author key strategy documents: strategic plan, annual marketing plan, product launch plans, etc
Deploy resources to measure, monitor, and direct changes to marketing strategy to drive customer engagement
Drive segmentation and targeting methods to improve commercial efficiency
Establish pricing strategy that assures alignment with overall business goals and P&L drivers
Establish metrics and goals/success criteria and milestones
Conduct post-launch analysis and implements lessons learned
Forecast sales while considering the market, product, and other valuable factors
Demonstrate financial acumen
Mentor, develop and influence across the business, intentionally building cross-divisional relationships
Develop key relationships with industry/market thought leaders, organizations, and institutions, and translate business insights into future business strategy.
Routinely make decisions which may affect immediate operations and have a divisional impact
What You Need (Required)
Bachelor’s degree
8+ years of work experience
5+ years medical device or marketing/sales experience
Excellent presentation and interpersonal communications skills
What You Need (Preferred)
MBA
2+ years of people management experience
Health benefits include: Medical and prescription drug insurance, dental insurance, vision insurance, critical illness insurance, accident insurance, hospital indemnity insurance, personalized healthcare support, wellbeing program and tobacco cessation program. Financial benefits include: Health Savings Account (HSA), Flexible Spending Accounts (FSAs), 401(k) plan, Employee Stock Purchase Plan (ESPP), basic life and AD&D insurance, and short-term disability insurance. Stryker offers innovative products and services in MedSurg, Neurotechnology, Orthopaedics and Spine that help improve patient and healthcare outcomes. Alongside its customers around the world, Stryker impacts more than 150 million patients annually. Depending on customer requirements employees and new hires in sales and field roles that require access to customer accounts as a function of the job may be required to obtain various vaccinations as an essential function of their role.
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Title: Regional Marketing Lead – Ohio Valley
Company: AstraZeneca
Location: Pittsburgh, PA
