Overview
Regional Marketing Manager – Luxury Tequila Jobs in Miami, FL at Coba Tequila
Job Title: South Florida Market Manager – Ultra Premium Tequila Launch
Location: South Florida
Position Type: Full-Time
Company Overview: We are a dynamic and innovative spirits brand set to launch a groundbreaking ultra-premium tequila in one of the country’s most important markets. Our mission is to bring discerning consumers a premium and sophisticated drinking experience, combining traditional craftsmanship with modern luxury. As we prepare to launch in South Florida, we are seeking a highly motivated, results-driven Market Manager to spearhead our sales and marketing efforts in this exciting new chapter.
Position Summary: The South Florida Market Manager will oversee the sales, marketing, and distribution strategies for our ultra-premium tequila brand in the South Florida market. This role will lead all efforts to launch, grow, and drive sales in one of the most competitive and influential regions for premium agave spirits. The ideal candidate will have a deep understanding of the South Florida market, a strong network within the spirits industry, and a passion for creating impactful marketing campaigns that resonate with high-end consumers.
Key Responsibilities:
Market Strategy & Execution: Develop and implement a comprehensive market strategy for the launch and growth of the ultra-premium tequila brand in South Florida. Collaborate with ownership to tailor the brand’s presence to a list of key accounts.
Sales Leadership: Drive revenue growth through effective sales management and customer engagement. Work closely with distributors, retailers, and on-premise accounts (bars, restaurants, luxury hotels etc.) to ensure the tequila is prominently featured and positioned.
Brand Awareness & Promotion: Lead the creation and execution of ad campaigns, influencer partnerships, and promotional events aimed at building brand awareness and generating consumer excitement around the launch.
Account Management: Cultivate strong relationships with key stakeholders, including high-end retailers, luxury hospitality establishments, and influential local partners. Ensure alignment with brand values and premium positioning in every account.
Team Collaboration: Work closely with owners to coordinate efforts across all touchpoints, ensuring a seamless experience for consumers and partners.
Event & Activation Planning: Plan and execute exclusive tastings, staff trainings, launch events, and other consumer-facing experiences to engage key target audiences, including VIPs and high-net-worth individuals.
Market Insights & Reporting: Monitor market trends, consumer behavior, and competitor activity to provide valuable insights and adjust strategies accordingly. Regularly report on KPIs, sales targets, and campaign performance to leadership.
Qualifications
Proven experience in sales, particularly in luxury brands
Experience managing distributors and ample off-premise experience
Proficiency in Microsoft Office Software and digital marketing strategies
Familiarity with e-commerce platforms, and off premise account management
Excellent copywriting, research, and budgeting abilities
Job Type: Full-time
Pay: $125,000.00 – $150,000.00 per year
Benefits:
Dental insurance
Health insurance
Paid time off
Vision insurance
Schedule:
10 hour shift
Monday to Friday
Weekends as needed
Work Location: On the road
Title: Regional Marketing Manager – Luxury Tequila
Company: Coba Tequila
Location: Miami, FL
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